R.O.I. MEDIA

Social media networking platforms evolve everyday – new ideas, new applications, new competitions and new platforms within platforms are always being added. That’s what happens when technology evolves. Lately the latest talk in the biz has been all about Pinterest; how the platform has grown to number three within the states, how popular it has become with regards to sharing ideas and where they could go from here. However, it seems as if Pinterest has a new rival that has just entered the market.

I present to you, Glimpse. TheFind, a shopping search site, with the help of Social Media king Facebook and Open Graph, they have officially launched Glimpse which is a new Facebook shopping discovery application that according to my understanding seems to be based mainly on the “LIKE” data of Facebook. (more…)

We have all finally come to the realisation that if your business is not online then you have a big problem. So you have all got together in your businesses and companies and have decided it’s time to get online. You’ve created the website, you have an email list, you’ve invested in some SEO, maybe you have dabbled in some paid advertising and PPC, and maybe you have even set up a Facebook page or some sort of social page. The question is what now? With Google, Bing and other search engines constantly changing ranking factors it is hard to ensure that your business and brand will get the customers it needs to survive, so let me just show you why I think you have two options 1- Make sure your business has a blog or 2- Watch your online efforts and business die. (more…)

The Zeddie Little story is definitely one that will be going down in the Guinness world records book. The image taken by amateur photographer Will King went viral once he uploaded the picture onto one of his Social media accounts. At the rightful age of 25, he has coined the title of “Ridiculously Photogenic Guy”. Most importantly this all happened because he ensued to run a 10 kilometer marathon and was caught by a photographer with a smile on his dial. (more…)

The new Google+ page went live April 11^th, 2012. It is highly recommened that if you own your own business and is business driven that you need to think about creating your very own Google+ business page. You need to bear in mind that Google is the no. 1 search engine and they are serious about devoting time and money and being seen as a competitive social media platform. They are not about to disappear anytime soon. This part of Google was only launched late last year but by the first month in 2012 it had already supposidly exceeded a consumer base of about 90 million. When it comes to busisnesses Google+ is definietly the way to go… you will not go wrong with a company like Google.

Now the new design might seem abit confusing to users. To help you understand the new Google+ design so that you may be able to use Google+ to its full potential for your company we have included (more…)

As the use of internet is on the rise the amount of bloggers increases as well. What exactly is blogging you ask? Blogging has been defined “a frequent, chronological publication of personal thoughts and Web links” and the best thing is anyone, anywhere can start a blog, about anything.

Even though access to blog sites is effortless, not one and all can be a blogger. There are a few vital factors that one would need to reflect on in order to have a successful blog.  The layout of your blog, your content, getting traffic and continually updating your blog is just a few factors one would need to mull over. I’ve attempted to help you out with a few tips but for more feel free to check out R.O.I Media to speak to an expert at any time.  (more…)

Facebook has been crowned the ‘king’ of social media platforms, yet with just over 845million users it’s difficult to believe that Facebook was founded just a few years ago. The social networking site has become so infamous that a film, based on the creation of Facebook, was released in 2010. This film became one of the most popular and pertinent films of our generation. To be an active user you need to register before entering the site, after registration you will be able to create a profile, add other friends and family, add photos and videos, send direct messages, write on a user’s “wall” as well as obtain notifications when someone has mentioned or tagged you. But, how did Facebook begin, where is it now, and how will it change in the future? (more…)

When Google+ launched in June last year, the similarities between the new social network and Facebook made people wonder if Google+ would successfully challenge Facebook’s domination of the social media space. The media immediately began pitting the two against each other, and speculation of rivalry only intensified when Google+ rolled out its brand pages in November, as this extension to its feature set allowed brands on Google+ to seamlessly categorize their fans into ‘Circles’, share content, and participate in video conference calls, called Hangouts. It also became clear that Google would integrate the social signals extracted from its social network into their search engine rankings; the implication (more…)