R.O.I. MEDIA

Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.

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Cost effective advertising, the holy-grail of marketing, the Shangri-La of high-way signage and double page spreads. Is there a solution out there that one can actually measure how much of your target market you’re actually reaching? Yes, if you know where to look. Pay per click advertising has been around a while now and any business with an awareness of just how much an internet presence contributes to a successful advertising campaign is already on board. If not, get out from under that rock that is business cards and flyers and step into the realm of the greatest innovation since pre-sliced bread. Enter: Google AdWords! CLICK HERE TO READ MORE

The Google PPC AdWords qualification is a tough beast to conquer. It is a ruthless two hour test that turns the bravest of men into quivering mice. Yet not R.O.I Media’s Kyle Pretorius. He is one of the brave, one of the bold and one of the few to gain this much coveted qualification from the all-mighty Google. I spoke to Kyle (also an SEO specialist) and he imparted a few words of wisdom my way.

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Too many times we see companies launching new site designs, cms systems or versions of their websites without factoring the correct migration strategy. After launch, the organic traffic often dries up very quickly due to an incorrect migration strategy. This is when the red flag goes up, and people wonder what happened to their valuable traffic.

When web developers start coding the new site, they will launch on a development URL such as http://clientsite.webdesigncompany.com and this will be sent to clients for feedback and progress. Once the clients are 100% happy that the new site is “good to go”, they sign off and instruct the web design/development company to launch their new site. Many development companies make some common SEO mistakes that will most likely result in problems when the site goes live.

I have highlighted a few problems and solutions that you can implement to avoid this happening to your site.

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A lot has to be said about the Google Adwords Professional Advertising Exam (PPC exam). The most important part being that in order to pass the exam you will have to study, study, study! Here are a few tips on how to survive (and pass) the Google Adwords exam.
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Cape Town based web marketing company with a global reach are looking for a Junior SEO Specialist to join the SEO and Conversion team.

It’s an exciting time for us, with great growth year on year; we need talented professionals to join a lively Cape Town office. You will be responsible for delivering results. It’s a fast paced environment so can you think on your feet?
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Primary job description:

- Setting up PPC/Adwords accounts for new clients
- Analysis and optimisation of accounts
- Compiling short account performance reports
- Liaising with customers to provide ongoing feedback on account performance
- Liaising with team to ensure professional customer service
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