R.O.I. MEDIA

Two-thirds of the online population is active in social media, however, many brands are still uncertain concerning the real return on investment they can get from social media marketing. Major concerns include the rapid pace at which social media has taken off; and the equivocal, sometimes conflicting nature of results disclosed by research studies.

Nevertheless, the 2011 State of Digital Marketing Report revealed that more than 50% of companies closed leads via social media channels. It also disclosed that, whilst the bulk of digital marketing budgets are spent on PPC followed by SEO, most brands have increased their budgets for social media marketing for 2012. But what is the value of this relatively new medium? The list below briefly outlines why engaging with customers through social medial channels can drive improved revenue and/ or brand preference. (more…)

R.O.I. Media is looking for a young dynamic, self-driven extrovert with fantastic communication and organisational skills to join our young and vibrant team as a Senior SEO Consultant. This is a rare opportunity to work in a highly skilled environment and to add value. This position requires an individual who is passionate about search, strategies and delivering results. (more…)

South Africa’s first initiative White Hatters (http://www.whitehatters.co.za/) has been implemented and is regarded as the first coming together of like-minded people in SA’s SEO industry. Together, the founders have more than 30 years experience. You can find out more about it at the URL provided and register to attend this historic event in the SEO industry of South Africa. White Hatters – SEO Done Right!

If you look at the top of your browser, in the address bar you will see a URL such as http://www.roimedia.co.za/blog, which is the address of the site you are visiting.

The URL structure, along with other on-page SEO elements, should work to help your search engine visibility and rankings. In this post we are only going look at basic URL structure, to analyse the difference between a good URL and a bad one.

Bad URLs

Take a look at the following URL:

http://www.badurl.com/banana.asp?id=1_&category=234_1

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So it seems that Google has updated its algorithm to improve freshness rankings based on some of the various authority websites out there, but there’s really only one that matters when it comes to this: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

So, based on this, it’s obvious why so many webmasters become nervous, especially since the Panda update a few months ago which affected sites’ rankings based on the quality of their content and various other metrics.
So for now, it’s clear that all SEO agencies and companies alike, as well as online business owners, need to direct their attention and focus towards updating their content more frequently. Not only is this often times difficult, but it requires a lot of resources. If you find yourself to be outranked by queries from fresh and new content which you use to rank for, then you’ll obviously have to think about creating new content more often. (more…)

So you have an existing website that is doing well in the search engines. You have quite a few top 10 rankings and things are going well for your business. One day you decide that you would like a website redesign. Before you even think of launching your newly designed website you need to make sure that you do a proper migration. This means the migration of vital parts of the existing website to the new website.

So why is a migration so important? It is important as it will ensure you do not lose the rankings your current site has when you launch your new one. (more…)

We at R.O.I. Media are pleased to announce the launch of our new Google Places listing value added service, for new and existing clients. The announcement coincides with the company’s ever aggressive adaptation to Google’s shifting algorithms, ensuring that our clients not only gain their desired ranking increase, but maintain it in the face of Google’s continuous evolution.

According to Google itself, “97 percent of consumers search for local businesses online.” This is a staggering figure, and one which has far reaching ramifications for the marketing industry. Gone is the former concept of hit-and-miss marketing through mediums such as junk mail. The internet now allows businesses to promote their company based on the demographics and needs of their specific target market – therefore leading to higher conversions from increasingly valid traffic.

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