By this stage in the Internet revolution, most eCommerce companies around the world know one basic fact – to succeed as an online business it’s imperative for your website to rank well in the major search engines. And we all know that Google is the top of the search engine pile.
Front page listings - the Top 10 results on the SERPs (Search Engine Results Pages) for the key search words and phrases most used by your prospective clients - are what you want to achieve. If your website is lost on page 4, 5 and beyond, you will receive very little, if any, organic traffic this way. Research has shown that most users do not go beyond the second SERP when searching on Google.
So how can you achieve and maintain higher rankings on Google?
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May
19
Website design and Conversion –
Keywords: Conversion Optimisation, return on investment, web design
Category:
Many website creators are under the impression that an attractive and clever website design is all that’s required to achieve high. While website design certainly forms an integral part of improving your conversion rate, there is so much more to conversion than visual appeal.
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