Site Structure And SEO
Site structure and SEO go hand in hand. Failing to properly plan your website’s
interlinking could mean you may lose out considerably on your internet
marketing prowess.
Navigation
How do you structure your website to ensure that it is easily accessible? Are
you making the site accessible to search engines or to your visitors? Well the
answer is quite simple: you need to do both. A huge mistake many people make
is to either design their website purely for the human eye, or go the other
way and build a site only for search engines. For example: I am sure you have
seen websites with really good-looking menus. A lot of the time these menus
are built in Flash or JavaScript, making it impossible for search engines to
follow those links. The menu might look great, but from an SEO
standpoint it is pretty pointless.
