It seems that wherever I go, I hear more and more people discussing how we are living in very tough financial times. This is unfortunately a worldwide phenomena. Recently I gave a talk to 50 franchise owners in a struggling industry and the question came up, Why should we do search engine optimisation? Why should we spend MORE money in such tough times.The answer to this is simple. In such tough times, we need to look at all areas that can help generate more enquiries, leads and sales. A website can be harnessed and turned into a strategic selling machine, providing a successful SEO campaign is implemented and traffic is converted.
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Have you ever heard the saying: “content is king”? Well it is one of the most fundamental things you must do to your website if you want any exposure whatsoever. The World Wide Web is a collection of billions of web pages from all over the globe. This content can be accessed at the click of a button. There is all types that you will come across; some good, most bad and a lot very spammy. So to set yourself apart from the rest of the pack you should write quality content for your website that is unique and relevant to your industry. This is a key element of SEO.
Here are a few great tips to make your content work for you:
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So, you are a budding webmaster huh? You have hopes and dreams to one day run an online business that will bring you money from now until old age. Your site has been built and you are ready for the masses to see it. So you wait and wait and nothing seems to be happening.
This is a huge problem for website owners all over the world. Unfortunately your website is a virtual drop in the ocean. Without a proper search engine optimisation game plan you really have little hope of ever being found online. Every day, millions of new sites, pages, pictures, audio files and videos are uploaded onto the vast plains of the internet, all competing for exposure. Your website or webpage is just another one of these many pages. So what can you do to make yours stand out from the rest (as far as search engines go, that is.)?
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A blog is a great way to communicate with your online visitors.
A blog can be defined as: “An online diary where people can post messages and others may view and respond to the posts.” So what does this mean for your business? Well, for one thing, this means you have the ideal opportunity to interact with your visitors on a more informal platform.
Blogs are a fantastic way to add unique, quality content onto your site without having to be as formal as you usually would. Adding information like company news, industry news and press releases adds quality, on topic content to your website. Remember, the more relevant content you have on your website, the better chance of it being found.
Another reason for having a company blog is that they enable you to interact publicly with your customers. Blogs have the ability for people to leave comments on your posts. This means that if your company launches a new product/service you have a great opportunity to answer any questions people might have about it. This can lead to an increased sales conversion rate.
The question then needs to be asked, do you go for an offsite or onsite company blog? First let’s look at the difference between the two.
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