Let’s kick off by better understanding why you need links to point to your site, and what are the benefits for SEO. After all, when we were younger we were taught that pointing was rude, so what has changed?
Why do we build Links? The two main reasons are:
- Search Engine Rankings
Inbound links are very important to your website. Every inbound link associated with your website counts as a ‘vote’ in the eyes of the Search Engines. Why a vote? An inbound link is effectively a vote of confidence. Search Engines assume that if another website is willing to link to yours you must have something worthwhile on there. In other words, the more quality, one-way inbound links you have pointing to your website, the more popular your site will be with the Engines.
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