R.O.I. MEDIA

In the world of SEO, the onsite elements might not carry as much weight as the offsite SEO elements, but if onsite SEO isn’t done up to the correct standards, your site rankings for those coveted Top Industry Keywords will most assuredly become negatively influenced. At ROI, we have created an Onsite SEO Checklist to ensure that all elements will be implemented when working on our client’s sites. A checklist like this is invaluable when benchmarking the SEO status of a website.  By using an onsite SEO checklist in this manner, one can see exactly which elements are not present and what steps need to be taken in order to implement them.  Listed below are a few of the most important elements which should be implemented for SEO compliance. CLICK HERE TO READ MORE

What is a Google Penalty? It’s a penalty applied to a website that has broken Google’s webmaster guidelines. This penalty can be applied manually or algorithmically by Google. When received, the “guilty” site loses its rankings which equate to a drastic drop in traffic and sales (conversions). For any site that relies on organic traffic, this can be disastrous.

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Last week, Google released an interesting snippet of information – on average 20% of web browsers click on paid advertising links (sponsored Ads that you see on the right-hand side of the screen) while the other 80% of the online nation hit organic results. Previous studies indicated that one in 20 people click on the sponsored Ads. Regardless of whether it’s a 5% or 20% hit rate it still makes me wonder why people are spending the largest part of their online marketing budgets on Pay per Click campaigns rather than Search Engine Optimization – the manner in which one attains top organic rankings. CLICK HERE TO READ MORE

In Part 1: Online Brand Communication, we discussed the best methods of online branding and how this relates to the online user’s experience of your brand and website. The next step in claiming the online user’s attention is through effective web usability and brand interaction which can lead to increased sales and brand loyalty. By following this outline of best usability practices, results will be certain to follow.

What is Web Usability?

In a nutshell, usability is the art of ensuring visitors to your website can easily find what they are looking for, reach the relevant pages and take the desired actions before getting frustrated, generating negative feelings towards your brand and leaving your site feeling unfulfilled, never to return. Here we will present only the basics to give an impression of what is involved in the best usability process.

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