May
18
Creating new, fresh content for your site on a regular basis is a must! This is the main driving power to get your pages indexed by Google regularly.
Google hates sites that stagnate and have the same old content that Google’s spiders have already crawled. What is Google’s main purpose? If you think about it logically, Google and the other search engines were created to be able to supply the user with the most accurate, interesting and current information for the search query that is used in the Search Engines.
This means that if your site becomes stagnant (content wise) and you have only your old outdated content on the site, Google and other search engines will not necessarily keep crawling your site. Adding new content to your site often ensures that SE spiders will know that they have to crawl and index your content regularly.
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I often have people asking me for tips on SEO. I never know what to say, because SEO focuses on a wide spectrum of areas. Would you like tips on the optimisation of meta-data, SEO link-building or perhaps keyword research? The fact of the matter is that SEO covers so many areas, and even so-called SEO experts don’t always realize just how many factors have to be taken into account.
In truth there is no specific level of importance in SEO. While link building is an important factor, so is correct keyword research and keyword placement, as is optimizing meta-data description tags. Performing these tasks may take different lengths of time, but this doesn’t mean that since one SEO task takes longer than another that it is more important.
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