Jul
29
PPC Impression Share
Keywords: advertising, adwords, Google, impression, online, Pay per Click, ppc, share
Category:
Cost effective advertising, the holy-grail of marketing, the Shangri-La of high-way signage and double page spreads. Is there a solution out there that one can actually measure how much of your target market you’re actually reaching?
Yes, if you know where to look.
Pay per click advertising has been around a while now and any business with an awareness of just how much an internet presence contributes to a successful advertising campaign is already on board. If not, get out from under that rock that is business cards and flyers and step into the realm of the greatest innovation since pre-sliced bread. Enter: Google AdWords!
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Jul
27
The Google PPC AdWords qualification is a tough beast to conquer. It is a ruthless two hour test that turns the bravest of men into quivering mice. Yet not R.O.I Media’s Kyle Pretorius. He is one of the brave, one of the bold and one of the few to gain this much coveted qualification from the all-mighty Google. I spoke to Kyle (also an SEO specialist) and he imparted a few words of wisdom my way.
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