Two-thirds of the online population is active in social media, however, many brands are still uncertain concerning the real return on investment they can get from social media marketing. Major concerns include the rapid pace at which social media has taken off; and the equivocal, sometimes conflicting nature of results disclosed by research studies.
Nevertheless, the 2011 State of Digital Marketing Report revealed that more than 50% of companies closed leads via social media channels. It also disclosed that, whilst the bulk of digital marketing budgets are spent on PPC followed by SEO, most brands have increased their budgets for social media marketing for 2012. But what is the value of this relatively new medium? The list below briefly outlines why engaging with customers through social medial channels can drive improved revenue and/ or brand preference. (more…)
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