R.O.I. MEDIA

If you still think of a website as a “nice to have”, you need to get out of the 90’s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”

Don’t guess internet behavior based on your own – you’re wrong!

 

Define a goal

Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
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As any online marketer worth their salt can attest, conversion is quite possibly one of the most fundamental aspects of any campaign. These days, with so much competition and so many developments on the technological front, it is not enough just to get users to your website - you need to get them to convert too. This is why we are so excited to announce that leading conversion specialists Bryan Eisenberg and Jeffrey Eisenberg are joining forces with R.O.I. Media to advise on conversion strategies. As one of the top internet marketing companies across the globe, R.O.I. are already leading the pack when it comes to SEO and online marketing, and with the formidable Eisenberg brothers offering their invaluable input, there will be no stopping us! CLICK HERE TO READ MORE

One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer. Those who endeavour to increase conversion and do research on the topic will find a slew of online references that tout everything from eye-tracking to hover-to-click-ratio as the ultimate answer to conversion-related worries. Sifting through this heap of information can be confusing and frustrating to say the least. So, before you throw out the baby with the proverbial bathwater and shell out your hard-earned cash for a complete website redesign, we recommend that you take a good, hard look at your current website to see if there are simple adjustments you can make. CLICK HERE TO READ MORE

In Part 1: Online Brand Communication, we discussed the best methods of online branding and how this relates to the online user’s experience of your brand and website. The next step in claiming the online user’s attention is through effective web usability and brand interaction which can lead to increased sales and brand loyalty. By following this outline of best usability practices, results will be certain to follow.

What is Web Usability?

In a nutshell, usability is the art of ensuring visitors to your website can easily find what they are looking for, reach the relevant pages and take the desired actions before getting frustrated, generating negative feelings towards your brand and leaving your site feeling unfulfilled, never to return. Here we will present only the basics to give an impression of what is involved in the best usability process.

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Today’s internet user is endlessly bombarded with a tumultuous flow of visual impressions. This persistent imagery lodges itself in the human psyche like a worm wriggling through the earth in search of fertile soil burrowing its perception and creating an awareness, subtle or gross, which in some way or another leaves its mark. In this information age where fingertips can guide the online user to a heady state of overload, how does one break through and create a positive impression given the limited amount of time the active online user allows us? What effective tools are available to online producers, designers, developers, bloggers, e-merchants, brands and businesses whose offerings and ideas are useful, informative and full of worldly promise? CLICK HERE TO READ MORE

It seems that wherever I go, I hear more and more people discussing how we are living in very tough financial times. This is unfortunately a worldwide phenomena. Recently I gave a talk to 50 franchise owners in a struggling industry and the question came up, Why should we do search engine optimisation? Why  should we spend MORE money in such tough times.The answer to this is simple. In such tough times, we need to look at all areas that can help generate more enquiries, leads and sales. A website can be harnessed and turned into a strategic selling machine, providing a successful SEO campaign is implemented and traffic is converted. CLICK HERE TO READ MORE

So, you are a budding webmaster huh? You have hopes and dreams to one day run an online business that will bring you money from now until old age. Your site has been built and you are ready for the masses to see it. So you wait and wait and nothing seems to be happening. This is a huge problem for website owners all over the world. Unfortunately your website is a virtual drop in the ocean. Without a proper search engine optimisation game plan you really have little hope of ever being found online. Every day, millions of new sites, pages, pictures, audio files and videos are uploaded onto the vast plains of the internet, all competing for exposure. Your website or webpage is just another one of these many pages. So what can you do to make yours stand out from the rest (as far as search engines go, that is.)? CLICK HERE TO READ MORE