R.O.I. MEDIA

Any person or company that specialises in selling some sort of product online knows that when it comes to the end of the month only one thing matters. You look at your reports and financials and the only thing that you want to see is an increase in sales and products, and of course moolah, dollars, pounds, deniro, pesos, yen, dosh, bucks – it doesn’t matter, everyone is aiming to make more.

The harsh reality is that this is never easy when it comes to building and designing websites that need to convert. Some of the common reasons are that it usually comes down to user behaviour and trends, and like the moods of all women, this is unpredictable and can change at any second.  (more…)

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We all know it even if some of us are scared to say it: it’s all about the money, all about the ‘bling’!
And what better way to let money come to you than organically through Google?
To effectively achieve this you need to incorporate data analysis with your SEO efforts in order to establish a constant feed into your ‘online wallet’.

If you have an e-commerce site you’ll agree – receiving 500 visitors or 5000 is irrelevant – the most satisfying scenario will be the one which brings about the highest profit margin. It is thus vital that you review your Google Analytics data and shift your focus accordingly. By doing this, you can substantially increase your organic revenue generation. (more…)

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What do information architecture, conversion funnels and onsite SEO all have in common and why should I care? Well on one hand, every one of these three topics can be extremely complicated if you dissect them in detail by themselves, but putting together the answer to this is question is in essence fairly simple.

You see, when you combine all three of these scientific digital systems the effect on your business can be astounding. Like pieces of an elaborate puzzle, all three of these factors fit perfectly into one another to compliment and execute the all important functions of turning your website visitors into buying customers – but not just one-time customers, no, you want these valuable customers to become loyal repeat customers that regularly visit and hang onto every word on every blog post. You also want them to open and read every email you send, and then after you’ve offered valuable high quality information and products, they must purchase from you again and again. (more…)

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When embarking on the launch of an e-commerce site many people do not realise that the difference between a successful site and an unsuccessful one can be the e-commerce platform you use. Some e-commerce platforms do not allow for the flexibility required to completely optimise your site and get it ranking well in the search engines.

Many a time, website owners find they are getting the traffic to their site but that it is not converting to sales. What is the cause behind this and how can it be rectified? (more…)

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First Conversion Optimisation Conference in Europe a huge success!

It is two months since the 1st Conversion Optimisation seminar in Europe and what a success it was! The buzz is still around and the online community is raving about the Conversion Camp Summit held in Frankfurt, Germany on Thursday the 2nd of September 2010 (they even claim that the food was of the best they have ever eaten at a conference). The seminar covered topics such as website testing, website design, best practices i.t.o. usability, landing page optimisation, content optimisation, email marketing and many more. (more…)

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If you still think of a website as a “nice to have”, you need to get out of the 90′s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”

Don’t guess internet behavior based on your own – you’re wrong!

 

Define a goal

Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
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As any online marketer worth their salt can attest, conversion is quite possibly one of the most fundamental aspects of any campaign. These days, with so much competition and so many developments on the technological front, it is not enough just to get users to your website - you need to get them to convert too. This is why we are so excited to announce that leading conversion specialists Bryan Eisenberg and Jeffrey Eisenberg are joining forces with R.O.I. Media to advise on conversion strategies. As one of the top internet marketing companies across the globe, R.O.I. are already leading the pack when it comes to SEO and online marketing, and with the formidable Eisenberg brothers offering their invaluable input, there will be no stopping us! CLICK HERE TO READ MORE