R.O.I. MEDIA

So it seems that Google has updated its algorithm to improve freshness rankings based on some of the various authority websites out there, but there’s really only one that matters when it comes to this: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

So, based on this, it’s obvious why so many webmasters become nervous, especially since the Panda update a few months ago which affected sites’ rankings based on the quality of their content and various other metrics.
So for now, it’s clear that all SEO agencies and companies alike, as well as online business owners, need to direct their attention and focus towards updating their content more frequently. Not only is this often times difficult, but it requires a lot of resources. If you find yourself to be outranked by queries from fresh and new content which you use to rank for, then you’ll obviously have to think about creating new content more often. (more…)

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After Google’s “Mayday” update last year, it became apparent once again that content is still king. This was a huge update that Google brought about in their algorithm which caused thousands, maybe even millions, of sites to suffer as a result of their rankings dropping off the radar. This was not an index change, i.e. Google did not remove sites from their index, but rather they changed where they ranked certain sites. Google makes around 500 algorithmic changes a year but this was definitely the one which made the most impact. In basic terms, the change involved Google re-evaluating which sites were ranked highly for long tail keywords, as they wanted to ensure that only very high quality sites are ranked for these long tail terms. This, without a doubt, involved the algorithm sniffing around sites searching for high quality content and another huge factor was, of course, evaluating inbound links. (more…)

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I remember my baby steps into the crazy world of SEO here at R.O.I. Media. I came in with some fairly decent writing experience but keywords were something I had never used while working at newspapers and magazines. They preferred straight facts, swear words or pictures of women dressed in an extremely casual dress code.

Although these are not necessarily boring, it was exciting for me to venture into uncharted territory. It was time for me to understand, and possibly master, the thing that my mom calls: “The Google”.
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SEO, PPC, social media, conversions, analytics, Ecommerce, Email, Extremely Complex! These, as well as other renegade acronyms and jargon terms, are the vocal soufflé of the marketing world today. Some of us understand them – but then, some of us don’t. Make no mistake though, search engine optimisation (SEO) is a science and so is PPC for that matter. You may not be able to predict exact results but a competent professional will always be able to make a projection based on several factors.

That’s all very mathematical as it’s based on numbers, systems and charts – or some such. How then does great on-site content fit in to all of this and how do you know how to best serve your client? Other people can claim whatever they like, but I’m the one typing here (which is the digital equivalent of holding the mic or a Desert Eagle) and I assure you that writing is an art – not a science. There is no perfect formula which will serve you flawlessly in every situation, you have to feel out the needs of both your client and their target market. (more…)

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Fame is a deceptive beast. The allure of money, popularity and renown cannot be beat. Writing fills this aching gap with pages upon pages of well-constructed content that will hopefully live forever in the minds of your audience. SEO copywriting, unlike above-the-line copywriting, may not rocket my name into a glittering pantheon of stardom, but it will elevate any standard website, causing it to climb up the search engine rankings faster than my friend would climb up an oak tree to avoid the police. And like a drunken miscreant, this process takes times. CLICK HERE TO READ MORE

Creating new, fresh content for your site on a regular basis is a must! This is the main driving power to get your pages indexed by Google regularly. Google hates sites that stagnate and have the same old content that Google’s spiders have already crawled. What is Google’s main purpose? If you think about it logically, Google and the other search engines were created to be able to supply the user with the most accurate, interesting and current information for the search query that is used in the Search Engines. This means that if your site becomes stagnant (content wise) and you have only your old outdated content on the site, Google and other search engines will not necessarily keep crawling your site. Adding new content to your site often ensures that SE spiders will know that they have to crawl and index your content regularly. CLICK HERE TO READ MORE

I’m copywriter, and it means the world to me. Copywriting promotes an idea; it generates interest in the topic of my choice. Yet, I do not write for magazines and my work will never be displayed on a billboard high above Long Street. I am an SEO copywriter and my work targets both the casual browser and the search engines. It has to be well-written, correctly structured, typo-free and keyword rich. I began with little knowledge of the realm, with only my innate writing ability and a desire to learn guiding me through my first months of copywriting. This however, was not enough for my job. CLICK HERE TO READ MORE