R.O.I. MEDIA

Why is my site not ranking? Why are pages from my site not being indexed? I’ve got millions of links pointing to my pages, so why am I not seeing fast results? And last but not least, but a very big and serious question from many website owners nonetheless:
Why am I not seeing improved rankings for my pages or keywords after I’ve spent a lot of money and time building links to them?

These are some of the most painful questions asked by many website business owners and although we can completely sympathise with their concerns, it is not uncommon to find that sometimes they are not happy with the answers!

The truth is that the solutions to these problems often look easy on paper but implementing them is another matter entirely. Progress is most often hindered when the onsite implementation of action points can only be done by a third party web-development company. (more…)

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In celebration of Mandela Day and to put our 67 minutes of volunteer work to outstandingly good use, the R.O.I. Media team decided to do what we do best – drive 67 links to an online charity that’s more than deserving of some notice. 

In tribute to the 67 years he devoted to our country’s political struggle, and in honour of our beloved icon’s 93’rd birthday, every single South African was urged to do their part by devoting 67 minutes of time to a voluntary cause. That’s pretty much a lunch hour – if you’ve got a plan and a bunch of keen mavericks to pull it off, like we do…  (more…)

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It’s no debate that links (offsite optimisation) are crucial for a sites success, thus it’s not surprising that there is so much artificial link manipulation taking place.

What do I mean by artificial? Well, it’s not according to a site’s natural link growth evolution. Good sites do attract links naturally.

In Google’s ideal world, if you find something interesting or relevant you link to it. But if a site attracts the wrong types of irrelevant links, surely Google has to protect the integrity of their algorithm from artificial manipulation?
Search engine optimizers have supported the assumption that we can control who we link to but not who links to us. Leading SEO companies only pursue one-way links, which makes you think that unless you are not linking out and only receiving one-way links, you are safe. (more…)

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Let’s kick off by better understanding why you need links to point to your site, and what are the benefits for SEO.  After all, when we were younger we were taught that pointing was rude, so what has changed? Why do we build Links? The two main reasons are:

1. Search Engine Rankings

Inbound links are very important to your website. Every inbound link associated with your website counts as a ‘vote’ in the eyes of the Search Engines. Why a vote? An inbound link is effectively a vote of confidence. Search Engines assume that if another website is willing to link to yours you must have something worthwhile on there. In other words, the more quality, one-way inbound links you have pointing to your website, the more popular your site will be with the Engines.

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Link Building is a rather self-explanatory term describing the process of creating inbound links to your own site. This is mainly achieved by getting your site listed in e-zines, newsletters, directories, search engines, etc.

Widely whispered to be one of the most important aspects of Search Engine Optimisation, link building is very much like starting an exercise routine. Not the easiest of tasks by a long shot, it takes time and effort to get a successful link building campaign off the ground and even more time to see the results of your efforts. Suffice to say you’ll have to run around the track a few times before the muscle starts to show.

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