R.O.I. MEDIA

We all know that links are extremely important when it comes to SEO and to get your site ranking for all those top industry keywords. We are so obsessed with acquiring those inbound links every month that many of us forget that the links you create internally between the pages of your site are also an extremely important element in Onsite SEO. CLICK HERE TO READ MORE

I’m copywriter, and it means the world to me. Copywriting promotes an idea; it generates interest in the topic of my choice. Yet, I do not write for magazines and my work will never be displayed on a billboard high above Long Street. I am an SEO copywriter and my work targets both the casual browser and the search engines. It has to be well-written, correctly structured, typo-free and keyword rich. I began with little knowledge of the realm, with only my innate writing ability and a desire to learn guiding me through my first months of copywriting. This however, was not enough for my job. CLICK HERE TO READ MORE

Let’s kick off by better understanding why you need links to point to your site, and what are the benefits for SEO.  After all, when we were younger we were taught that pointing was rude, so what has changed? Why do we build Links? The two main reasons are:

1. Search Engine Rankings

Inbound links are very important to your website. Every inbound link associated with your website counts as a ‘vote’ in the eyes of the Search Engines. Why a vote? An inbound link is effectively a vote of confidence. Search Engines assume that if another website is willing to link to yours you must have something worthwhile on there. In other words, the more quality, one-way inbound links you have pointing to your website, the more popular your site will be with the Engines.

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So, you are a budding webmaster huh? You have hopes and dreams to one day run an online business that will bring you money from now until old age. Your site has been built and you are ready for the masses to see it. So you wait and wait and nothing seems to be happening. This is a huge problem for website owners all over the world. Unfortunately your website is a virtual drop in the ocean. Without a proper search engine optimisation game plan you really have little hope of ever being found online. Every day, millions of new sites, pages, pictures, audio files and videos are uploaded onto the vast plains of the internet, all competing for exposure. Your website or webpage is just another one of these many pages. So what can you do to make yours stand out from the rest (as far as search engines go, that is.)? CLICK HERE TO READ MORE

Link Building is a rather self-explanatory term describing the process of creating inbound links to your own site. This is mainly achieved by getting your site listed in e-zines, newsletters, directories, search engines, etc.

Widely whispered to be one of the most important aspects of Search Engine Optimisation, link building is very much like starting an exercise routine. Not the easiest of tasks by a long shot, it takes time and effort to get a successful link building campaign off the ground and even more time to see the results of your efforts. Suffice to say you’ll have to run around the track a few times before the muscle starts to show.

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