R.O.I. MEDIA

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer. Those who endeavour to increase conversion and do research on the topic will find a slew of online references that tout everything from eye-tracking to hover-to-click-ratio as the ultimate answer to conversion-related worries. Sifting through this heap of information can be confusing and frustrating to say the least. So, before you throw out the baby with the proverbial bathwater and shell out your hard-earned cash for a complete website redesign, we recommend that you take a good, hard look at your current website to see if there are simple adjustments you can make. CLICK HERE TO READ MORE

The online marketing world is developing at a tremendous rate every single day and along with it, the way we approach search engine optimization. In such a dynamic environment it is par for the course that there are going to be some fundamental principles that fall by the wayside, that is why we thought it wise to compile a handy little checklist for those of you who like to stay on top of things. Common SEO mistakes to avoid include: CLICK HERE TO READ MORE

Today’s internet user is endlessly bombarded with a tumultuous flow of visual impressions. This persistent imagery lodges itself in the human psyche like a worm wriggling through the earth in search of fertile soil burrowing its perception and creating an awareness, subtle or gross, which in some way or another leaves its mark. In this information age where fingertips can guide the online user to a heady state of overload, how does one break through and create a positive impression given the limited amount of time the active online user allows us? What effective tools are available to online producers, designers, developers, bloggers, e-merchants, brands and businesses whose offerings and ideas are useful, informative and full of worldly promise? CLICK HERE TO READ MORE

Have you ever heard the saying: “content is king”? Well it is one of the most fundamental things you must do to your website if you want any exposure whatsoever. The World Wide Web is a collection of billions of web pages from all over the globe. This content can be accessed at the click of a button. There is all types that you will come across; some good, most bad and a lot very spammy. So to set yourself apart from the rest of the pack you should write quality content for your website that is unique and relevant to your industry. This is a key element of SEO. Here are a few great tips to make your content work for you: CLICK HERE TO READ MORE

A blog is a great way to communicate with your online visitors. A blog can be defined as: “An online diary where people can post messages and others may view and respond to the posts.” So what does this mean for your business? Well, for one thing, this means you have the ideal opportunity to interact with your visitors on a more informal platform. Blogs are a fantastic way to add unique, quality content onto your site without having to be as formal as you usually would. Adding information like company news, industry news and press releases adds quality, on topic content to your website. Remember, the more relevant content you have on your website, the better chance of it being found. Another reason for having a company blog is that they enable you to interact publicly with your customers. Blogs have the ability for people to leave comments on your posts. This means that if your company launches a new product/service you have a great opportunity to answer any questions people might have about it. This can lead to an increased sales conversion rate. The question then needs to be asked, do you go for an offsite or onsite company blog? First let’s look at the difference between the two. CLICK HERE TO READ MORE

 

So you’ve got this stunning looking website ‘promoting’ your business and your website has been up for months, but for some reason nothing’s happening.

Your website is not ranking in Google at all and you are wondering why is this happening. What can you do to actually be ‘noticed’ in the major Search Engines?

Now, there are many reasons that might be prohibiting your website from being ranked on a major search engine like Google. The question is, what mistakes are you currently making on or to your website that is negatively influencing your rankings?

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