R.O.I. MEDIA

Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.

(more…)

CLICK HERE TO READ MORE

Too many times we see companies launching new site designs, cms systems or versions of their websites without factoring the correct migration strategy. After launch, the organic traffic often dries up very quickly due to an incorrect migration strategy. This is when the red flag goes up, and people wonder what happened to their valuable traffic.

When web developers start coding the new site, they will launch on a development URL such as http://clientsite.webdesigncompany.com and this will be sent to clients for feedback and progress. Once the clients are 100% happy that the new site is “good to go”, they sign off and instruct the web design/development company to launch their new site. Many development companies make some common SEO mistakes that will most likely result in problems when the site goes live.

I have highlighted a few problems and solutions that you can implement to avoid this happening to your site.

(more…)

CLICK HERE TO READ MORE

If you still think of a website as a “nice to have”, you need to get out of the 90’s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”

Don’t guess internet behavior based on your own – you’re wrong!

 

Define a goal

Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
(more…)

CLICK HERE TO READ MORE

A spot in Google’s local business search results is what every business should be aiming to reach. As you have probably seen, Google Local often dominates above the fold. If you think of a webpage as real estate, above the fold is a prime piece of property due to the huge amount of exposure it gets. CLICK HERE TO READ MORE

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer. Those who endeavour to increase conversion and do research on the topic will find a slew of online references that tout everything from eye-tracking to hover-to-click-ratio as the ultimate answer to conversion-related worries. Sifting through this heap of information can be confusing and frustrating to say the least. So, before you throw out the baby with the proverbial bathwater and shell out your hard-earned cash for a complete website redesign, we recommend that you take a good, hard look at your current website to see if there are simple adjustments you can make. CLICK HERE TO READ MORE

The online marketing world is developing at a tremendous rate every single day and along with it, the way we approach search engine optimization. In such a dynamic environment it is par for the course that there are going to be some fundamental principles that fall by the wayside, that is why we thought it wise to compile a handy little checklist for those of you who like to stay on top of things. Common SEO mistakes to avoid include: CLICK HERE TO READ MORE