R.O.I. MEDIA

Two-thirds of the online population is active in social media, however, many brands are still uncertain concerning the real return on investment they can get from social media marketing. Major concerns include the rapid pace at which social media has taken off; and the equivocal, sometimes conflicting nature of results disclosed by research studies.

Nevertheless, the 2011 State of Digital Marketing Report revealed that more than 50% of companies closed leads via social media channels. It also disclosed that, whilst the bulk of digital marketing budgets are spent on PPC followed by SEO, most brands have increased their budgets for social media marketing for 2012. But what is the value of this relatively new medium? The list below briefly outlines why engaging with customers through social medial channels can drive improved revenue and/ or brand preference. (more…)

We at R.O.I. Media are pleased to announce the launch of our new Google Places listing value added service, for new and existing clients. The announcement coincides with the company’s ever aggressive adaptation to Google’s shifting algorithms, ensuring that our clients not only gain their desired ranking increase, but maintain it in the face of Google’s continuous evolution.

According to Google itself, “97 percent of consumers search for local businesses online.” This is a staggering figure, and one which has far reaching ramifications for the marketing industry. Gone is the former concept of hit-and-miss marketing through mediums such as junk mail. The internet now allows businesses to promote their company based on the demographics and needs of their specific target market – therefore leading to higher conversions from increasingly valid traffic.

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I have always been a huge fan of comic book heroes and villains since the day I was born. While in my mother’s womb, I think I might have made a telepathic connection with these amazing fictional characters which bound me to them for life.  Since I picked up my 1st Superman comic in 1986 I instantly became a superhero junkie (much more a Superman junkie if you ask me). But my love for the heroic character took a turn for the worse when I purchased issue #75 in 1992, which was titled “The Death of Superman!”.  I thought it was a joke but alas, my main man was defeated by a scumbag called Doomsday. The pain and agony was with me for months! The death of Superman was my “comic book kryptonite”; it defeated the interest I had in the comic book world to a large extent. I mean, if Superman couldn’t make it, then no-one could.

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Mobile internet is growing at a very rapid rate, this is due to fast growing popularity of mobile devices such as Smartphones, and it will not be a surprise to see it overtake the desktop advertisement market.

The biggest question for marketers out there is how can we take advantage of this opportunity?

Below is my list of the top eight strategies which should get you started in this fast growing industry. Please bear in mind that we will be focusing on non-paid advertising.

Basic SEO Best Practices – Just as effective as site optimisation is for your desktop, the same applies for mobile sites. Therefore having good content, keywords, search engine accessibility and links is vital in mobile SEO too. (more…)

We all know it even if some of us are scared to say it: it’s all about the money, all about the ‘bling’!
And what better way to let money come to you than organically through Google?
To effectively achieve this you need to incorporate data analysis with your SEO efforts in order to establish a constant feed into your ‘online wallet’.

If you have an e-commerce site you’ll agree – receiving 500 visitors or 5000 is irrelevant – the most satisfying scenario will be the one which brings about the highest profit margin. It is thus vital that you review your Google Analytics data and shift your focus accordingly. By doing this, you can substantially increase your organic revenue generation. (more…)

The truth is there is no proven evidence that states one is more important than the other, however, most people tend to think offsite (link building) surpasses the other.  If that were true then how do you explain the fact that you can build links to a site until your face turns red, but if don’t have your onsite SEO in place then link building can be fruitless.

Some of you still don’t seem to think so, right?

Let me put it this way – If all your on page factors are in order and you only have a single back link or didn’t do any offsite SEO to your website, then you have everything that might take you to number one on Google, provided that there are not many competing websites. Yes, you read that right.  However if the competition is high for the words you want to rank for, then you will need to do some offsite SEO depending on the amount of competition. (more…)

In my initial meetings with potential clients the same questions keep on coming up…

-          Which online marketing strategy should I implement given my annual marketing budget?

-          I have a limited budget, which digital strategy will generate the best returns?

The first step is clearly to take into account your client’s online needs – are they pushing brand awareness, wanting to sell more products or services or simply looking for newsletter sign-ups?

Every online need can be matched by multitude of online strategies but the big question is:

Which is the best overall online strategy when it comes to generating the best returns?
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