We are very proud to announce the launch of our new R.O.I Media website. We are also officially now providing Social Media Marketing, E-commerce Solutions in addition to our existing services which include Pay Per Click, Search Engine Optimisation, and Conversion Optimisation & Design. Looking back at our old site and comparing our client list with our new clients, it’s really great to see how much we have grown in the past 2 years with a team of 20+.
In terms of improvements, our site is the tip of the iceberg. Our formula has been tried and tested with continuous improvement along the way focussing on the goal of generating revenue for our clients. Contact us to chat to our expert team about a new or existing site or even just to have a coffee and bounce an idea. We also offer a range of Reports to give you tons of information about your existing or potential digital marketing campaign.
CLICK HERE TO READ MOREGoogle Display Network Image Ads
Keywords: ads, adwords, display network, Google, image, ppc
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For those of you who don’t know, Google Adwords ads take on many shapes and sizes other than regular text ads. These other ads take the form of image ads, video ads and media rich ads. This blog post will focus on image ads, as they are the most popular form of ads after text ads.
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Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.
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Too many times we see companies launching new site designs, cms systems or versions of their websites without factoring the correct migration strategy. After launch, the organic traffic often dries up very quickly due to an incorrect migration strategy. This is when the red flag goes up, and people wonder what happened to their valuable traffic.
When web developers start coding the new site, they will launch on a development URL such as http://clientsite.webdesigncompany.com and this will be sent to clients for feedback and progress. Once the clients are 100% happy that the new site is “good to go”, they sign off and instruct the web design/development company to launch their new site. Many development companies make some common SEO mistakes that will most likely result in problems when the site goes live.
I have highlighted a few problems and solutions that you can implement to avoid this happening to your site.
CLICK HERE TO READ MOREPower of Reporting
Keywords: analytics, Conversion Optimisation, reporting, Search Engine Optimisation, Search Engines, tracking
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If you still think of a website as a “nice to have”, you need to get out of the 90′s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”
Don’t guess internet behavior based on your own – you’re wrong!
Define a goal
Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
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