R.O.I. MEDIA

One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer. Those who endeavour to increase conversion and do research on the topic will find a slew of online references that tout everything from eye-tracking to hover-to-click-ratio as the ultimate answer to conversion-related worries. Sifting through this heap of information can be confusing and frustrating to say the least. So, before you throw out the baby with the proverbial bathwater and shell out your hard-earned cash for a complete website redesign, we recommend that you take a good, hard look at your current website to see if there are simple adjustments you can make. CLICK HERE TO READ MORE

The online marketing world is developing at a tremendous rate every single day and along with it, the way we approach search engine optimization. In such a dynamic environment it is par for the course that there are going to be some fundamental principles that fall by the wayside, that is why we thought it wise to compile a handy little checklist for those of you who like to stay on top of things. Common SEO mistakes to avoid include: CLICK HERE TO READ MORE

Today’s internet user is endlessly bombarded with a tumultuous flow of visual impressions. This persistent imagery lodges itself in the human psyche like a worm wriggling through the earth in search of fertile soil burrowing its perception and creating an awareness, subtle or gross, which in some way or another leaves its mark. In this information age where fingertips can guide the online user to a heady state of overload, how does one break through and create a positive impression given the limited amount of time the active online user allows us? What effective tools are available to online producers, designers, developers, bloggers, e-merchants, brands and businesses whose offerings and ideas are useful, informative and full of worldly promise? CLICK HERE TO READ MORE

Have you ever heard the saying: “content is king”? Well it is one of the most fundamental things you must do to your website if you want any exposure whatsoever. The World Wide Web is a collection of billions of web pages from all over the globe. This content can be accessed at the click of a button. There is all types that you will come across; some good, most bad and a lot very spammy. So to set yourself apart from the rest of the pack you should write quality content for your website that is unique and relevant to your industry. This is a key element of SEO. Here are a few great tips to make your content work for you: CLICK HERE TO READ MORE

A blog is a great way to communicate with your online visitors. A blog can be defined as: “An online diary where people can post messages and others may view and respond to the posts.” So what does this mean for your business? Well, for one thing, this means you have the ideal opportunity to interact with your visitors on a more informal platform. Blogs are a fantastic way to add unique, quality content onto your site without having to be as formal as you usually would. Adding information like company news, industry news and press releases adds quality, on topic content to your website. Remember, the more relevant content you have on your website, the better chance of it being found. Another reason for having a company blog is that they enable you to interact publicly with your customers. Blogs have the ability for people to leave comments on your posts. This means that if your company launches a new product/service you have a great opportunity to answer any questions people might have about it. This can lead to an increased sales conversion rate. The question then needs to be asked, do you go for an offsite or onsite company blog? First let’s look at the difference between the two. CLICK HERE TO READ MORE

Devising a business plan is as important for an eCommerce venture as for any other business. The Internet as a business domain seems to have ‘idiot-proof, simple to use, impossible to fail’ written all over it and because it involves lots of imagery, shorter, punchier content and unlimited access to the entire world many newcomers to the world of ecommerce think that it’s child’s play and that the traditional ‘stodgy’ tenets of business start-up can be thrown out the window. CLICK HERE TO READ MORE

If you are new to the world of e-commerce – or in fact any type of business - you may feel a bit out of your depth. This is especially true for those of us who find the entire world of business planning and management complicated and daunting. How will you know if you are making a success of your new venture? How can you avoid pitfalls if you don’t understand the basic concepts behind running a business? CLICK HERE TO READ MORE