R.O.I. MEDIA

R.O.I. Media was fortunate enough to be invited to the launch of Google Engage in South Africa – CEO Allen Jaffe and Pay-Per-Click Manager Kyle Pretorius flew up to Johannesburg to attend the highly anticipated event…

Flights and Johannesburg traffic aside, the event was well attended and thoroughly enjoyable. The morning got off to a good start – everyone fresh and perky as a few Google gift bags were handed out and coffee and refreshments were served.

(more…)

CLICK HERE TO READ MORE

As many internet users will have seen lately, Google is fiercely advertising an offer of a free R300 Adwords voucher to new users who sign up to Adwords. Not only is Google advertising online in ad spaces but they are also sending out emails to Gmail users offering the same promotion, as well as focusing on LinkedIn and other high traffic social sites.

The question is; what does all this mean for you, the advertiser, and how can R.O.I. Media help you enhance your advertising through Google Adwords? (more…)

CLICK HERE TO READ MORE

R.O.I. Media is pleased to announce that we are officially one step higher than being simply Google Adwords individually qualified. R.O.I. Media is now officially Google Adwords Partner Certified, a goal that we have undertaken to obtain since we launched our Payed Advertising Department. So, what does this mean for R.O.I. Media and our clients?

Experience:
The certification ensures current and future clients that we are highly experienced in managing large and small accounts. (more…)

CLICK HERE TO READ MORE

There has been a lot of interest lately in Google Adsense. Clients are wondering what the pros and cons of the Adsense service is, so for your convenience we shall list a few below.

If you are unsure what Adsense is; it is in short, a Google developed system that allows you to manage Google sponsored (Adwords) ads which are being shown on your website.

Pros:

• Free: It is free to join and use.
• Simple to use: The Adsense program is easy to use, easy to understand and simple to operate. Understanding the metrics and graphs is a simple task, and everything is self explanatory. Signing up is easy, and so is inserting the code into your site. (more…)

CLICK HERE TO READ MORE

Optimise your Google Adwords PPC Campaign and increase ROI with a calculator that enables you to maximise returns on your online spending budget, helping you get the most from your online campaigns.
(more…)

CLICK HERE TO READ MORE

Cost effective advertising, the holy-grail of marketing, the Shangri-La of high-way signage and double page spreads. Is there a solution out there that one can actually measure how much of your target market you’re actually reaching? Yes, if you know where to look. Pay per click advertising has been around a while now and any business with an awareness of just how much an internet presence contributes to a successful advertising campaign is already on board. If not, get out from under that rock that is business cards and flyers and step into the realm of the greatest innovation since pre-sliced bread. Enter: Google AdWords! CLICK HERE TO READ MORE

The Google PPC AdWords qualification is a tough beast to conquer. It is a ruthless two hour test that turns the bravest of men into quivering mice. Yet not R.O.I Media’s Kyle Pretorius. He is one of the brave, one of the bold and one of the few to gain this much coveted qualification from the all-mighty Google. I spoke to Kyle (also an SEO specialist) and he imparted a few words of wisdom my way.

(more…)

CLICK HERE TO READ MORE