R.O.I. MEDIA

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

There has been a little bit of controversy in the land of Google PPC recently, as Adwords users around the world are complaining that Google is taking too long to approve their PPC ads. If you have been using Google Adwords for a few years you might have noticed that the time taken for new or edited ads to be approved is becoming increasingly longer. This is especially the case when creating image ads and ads focused on content networks. Why is this happening, that is the PPC question that everyone is asking? CLICK HERE TO READ MORE

I’m copywriter, and it means the world to me. Copywriting promotes an idea; it generates interest in the topic of my choice. Yet, I do not write for magazines and my work will never be displayed on a billboard high above Long Street. I am an SEO copywriter and my work targets both the casual browser and the search engines. It has to be well-written, correctly structured, typo-free and keyword rich. I began with little knowledge of the realm, with only my innate writing ability and a desire to learn guiding me through my first months of copywriting. This however, was not enough for my job. CLICK HERE TO READ MORE

Last week, Google released an interesting snippet of information – on average 20% of web browsers click on paid advertising links (sponsored Ads that you see on the right-hand side of the screen) while the other 80% of the online nation hit organic results. Previous studies indicated that one in 20 people click on the sponsored Ads. Regardless of whether it’s a 5% or 20% hit rate it still makes me wonder why people are spending the largest part of their online marketing budgets on Pay per Click campaigns rather than Search Engine Optimization – the manner in which one attains top organic rankings. CLICK HERE TO READ MORE

I often get asked the question: “Which is better Search Engine Optimization or Pay per Click Advertising?” The truth is that both are excellent online marketing strategies and it all really depends on your existing circumstances, goals and budget. CLICK HERE TO READ MORE