R.O.I. MEDIA

If you look at the top of your browser, in the address bar you will see a URL such as http://www.roimedia.co.za/blog, which is the address of the site you are visiting.

The URL structure, along with other on-page SEO elements, should work to help your search engine visibility and rankings. In this post we are only going look at basic URL structure, to analyse the difference between a good URL and a bad one.

Bad URLs

Take a look at the following URL:

http://www.badurl.com/banana.asp?id=1_&category=234_1

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So it seems that Google has updated its algorithm to improve freshness rankings based on some of the various authority websites out there, but there’s really only one that matters when it comes to this: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

So, based on this, it’s obvious why so many webmasters become nervous, especially since the Panda update a few months ago which affected sites’ rankings based on the quality of their content and various other metrics.
So for now, it’s clear that all SEO agencies and companies alike, as well as online business owners, need to direct their attention and focus towards updating their content more frequently. Not only is this often times difficult, but it requires a lot of resources. If you find yourself to be outranked by queries from fresh and new content which you use to rank for, then you’ll obviously have to think about creating new content more often. (more…)

So you have an existing website that is doing well in the search engines. You have quite a few top 10 rankings and things are going well for your business. One day you decide that you would like a website redesign. Before you even think of launching your newly designed website you need to make sure that you do a proper migration. This means the migration of vital parts of the existing website to the new website.

So why is a migration so important? It is important as it will ensure you do not lose the rankings your current site has when you launch your new one. (more…)

We at R.O.I. Media are pleased to announce the launch of our new Google Places listing value added service, for new and existing clients. The announcement coincides with the company’s ever aggressive adaptation to Google’s shifting algorithms, ensuring that our clients not only gain their desired ranking increase, but maintain it in the face of Google’s continuous evolution.

According to Google itself, “97 percent of consumers search for local businesses online.” This is a staggering figure, and one which has far reaching ramifications for the marketing industry. Gone is the former concept of hit-and-miss marketing through mediums such as junk mail. The internet now allows businesses to promote their company based on the demographics and needs of their specific target market – therefore leading to higher conversions from increasingly valid traffic.

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Why is my site not ranking? Why are pages from my site not being indexed? I’ve got millions of links pointing to my pages, so why am I not seeing fast results? And last but not least, but a very big and serious question from many website owners nonetheless:
Why am I not seeing improved rankings for my pages or keywords after I’ve spent a lot of money and time building links to them?

These are some of the most painful questions asked by many website business owners and although we can completely sympathise with their concerns, it is not uncommon to find that sometimes they are not happy with the answers!

The truth is that the solutions to these problems often look easy on paper but implementing them is another matter entirely. Progress is most often hindered when the onsite implementation of action points can only be done by a third party web-development company. (more…)

After Google’s “Mayday” update last year, it became apparent once again that content is still king. This was a huge update that Google brought about in their algorithm which caused thousands, maybe even millions, of sites to suffer as a result of their rankings dropping off the radar. This was not an index change, i.e. Google did not remove sites from their index, but rather they changed where they ranked certain sites. Google makes around 500 algorithmic changes a year but this was definitely the one which made the most impact. In basic terms, the change involved Google re-evaluating which sites were ranked highly for long tail keywords, as they wanted to ensure that only very high quality sites are ranked for these long tail terms. This, without a doubt, involved the algorithm sniffing around sites searching for high quality content and another huge factor was, of course, evaluating inbound links. (more…)

Any person or company that specialises in selling some sort of product online knows that when it comes to the end of the month only one thing matters. You look at your reports and financials and the only thing that you want to see is an increase in sales and products, and of course moolah, dollars, pounds, deniro, pesos, yen, dosh, bucks – it doesn’t matter, everyone is aiming to make more.

The harsh reality is that this is never easy when it comes to building and designing websites that need to convert. Some of the common reasons are that it usually comes down to user behaviour and trends, and like the moods of all women, this is unpredictable and can change at any second.  (more…)