R.O.I. MEDIA

We all know it even if some of us are scared to say it: it’s all about the money, all about the ‘bling’!
And what better way to let money come to you than organically through Google?
To effectively achieve this you need to incorporate data analysis with your SEO efforts in order to establish a constant feed into your ‘online wallet’.

If you have an e-commerce site you’ll agree – receiving 500 visitors or 5000 is irrelevant – the most satisfying scenario will be the one which brings about the highest profit margin. It is thus vital that you review your Google Analytics data and shift your focus accordingly. By doing this, you can substantially increase your organic revenue generation. (more…)

I was sitting in a new client meeting with the CEO of one of South Africa’s Top Property Groups, this was the first time I met the CEO and was previously dealing with other managers in the business. When they called me in for the meeting I wasn’t sure what the agenda was. To be safe I emailed ahead of time and asked the CEO’s PA if anything needed to be prepared for the meeting. She replied that we didn’t need to prepare anything and that it was an informal chat with the CEO. (more…)

When you are looking to create a website there are many options available in terms of the type of CMS you use. Gone are the days when your only option was a static HTML website that was difficult to update. CMS stands for content management system. As the name suggests, a content management system is an easy way to manage, update and sort all the content on your website. This ranges from copy, images, videos etc.

Choosing the right CMS system is vital not only for the success of your website but also to ensure you do not end up forking out lots on money on web development. Luckily nowadays there are different types of CMS systems to suit both your budget and the type of website you would like to build. (more…)

What do information architecture, conversion funnels and onsite SEO all have in common and why should I care? Well on one hand, every one of these three topics can be extremely complicated if you dissect them in detail by themselves, but putting together the answer to this is question is in essence fairly simple.

You see, when you combine all three of these scientific digital systems the effect on your business can be astounding. Like pieces of an elaborate puzzle, all three of these factors fit perfectly into one another to compliment and execute the all important functions of turning your website visitors into buying customers – but not just one-time customers, no, you want these valuable customers to become loyal repeat customers that regularly visit and hang onto every word on every blog post. You also want them to open and read every email you send, and then after you’ve offered valuable high quality information and products, they must purchase from you again and again. (more…)

The truth is there is no proven evidence that states one is more important than the other, however, most people tend to think offsite (link building) surpasses the other.  If that were true then how do you explain the fact that you can build links to a site until your face turns red, but if don’t have your onsite SEO in place then link building can be fruitless.

Some of you still don’t seem to think so, right?

Let me put it this way – If all your on page factors are in order and you only have a single back link or didn’t do any offsite SEO to your website, then you have everything that might take you to number one on Google, provided that there are not many competing websites. Yes, you read that right.  However if the competition is high for the words you want to rank for, then you will need to do some offsite SEO depending on the amount of competition. (more…)

SLV is a premium car hire company that specialises in luxury car rental in Cape Town, Johannesburg and Durban. They have achieved great results in their SEO campaign and are ranking in the No 1 position for over 21 high traffic keywords.

As a show of appreciation, Anthony from SLV treated the R.O.I Media SLV team to a rather special treat. On Thursday the 14^th of April a chauffeur driven Mercedes S350 arrived outside the R.O.I Media offices. As our driver John informed us, the Mercedes S350 is one of SLV’s most popular chauffeur services. (more…)

When embarking on the launch of an e-commerce site many people do not realise that the difference between a successful site and an unsuccessful one can be the e-commerce platform you use. Some e-commerce platforms do not allow for the flexibility required to completely optimise your site and get it ranking well in the search engines.

Many a time, website owners find they are getting the traffic to their site but that it is not converting to sales. What is the cause behind this and how can it be rectified? (more…)