Last week Google added its latest feature to its search engine results page in an effort to further the ease of search. The feature? Instant Preview!
Instant Preview will display snapshots of each search result on the right
hand side of the results page giving the user a visual showcase of each of the websites. Google has long been refining the text snippets that were returned, but this is the first real visual aspect added to the search results.
How does it work?
Google takes a snapshot of the latest cached version of a page allowing the user to hover over the little magnifying glass on the right of the title. From there, the snapshot of the website is loaded to the right hand side of the results page. Instant preview is not automatically activated, so you must click on the blue magnifying glass for the feature to display.
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PageRank sculpting is a useful element to incorporate in any SEO strategy. For those of you who are unfamiliar with the term, it is simply a manner in which you strategically funnel PageRank to the most important areas of your site.
Let me put it in layman’s terms : If you are stuck in your car without petrol and need to get going by making use of the can of petrol in your boot, you would need a funnel (regard this as a hyperlink) to direct the petrol (the PR juice) into the correct area, which is the petrol tank / car. You will place the funnel so that it directs the petrol into the petrol tank and ultimately flows into the car. Distributing the petrol to where it is not needed, by throwing it on the car’s body or inside of the car, will not get you anywhere.
In this simple comparison above, the much valued petrol is channelled to the correct area by making sure all elements are correctly organised to achieve this. In website terms, however, there is not only one area which you need to funnel PageRank to but quite a large number instead. And as we all know, the more links you have on a page, the more you are diluting the PageRank which you are passing on to each of those pages. (more…)
CLICK HERE TO READ MOREOur business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.
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Too many times we see companies launching new site designs, cms systems or versions of their websites without factoring the correct migration strategy. After launch, the organic traffic often dries up very quickly due to an incorrect migration strategy. This is when the red flag goes up, and people wonder what happened to their valuable traffic.
When web developers start coding the new site, they will launch on a development URL such as http://clientsite.webdesigncompany.com and this will be sent to clients for feedback and progress. Once the clients are 100% happy that the new site is “good to go”, they sign off and instruct the web design/development company to launch their new site. Many development companies make some common SEO mistakes that will most likely result in problems when the site goes live.
I have highlighted a few problems and solutions that you can implement to avoid this happening to your site.
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Keywords: Conversion Optimisation, Jobs, online marketing, SEO
Category:
Cape Town based web marketing company with a global reach are looking for a Junior SEO Specialist to join the SEO and Conversion team.
It’s an exciting time for us, with great growth year on year; we need talented professionals to join a lively Cape Town office. You will be responsible for delivering results. It’s a fast paced environment so can you think on your feet?
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Power of Reporting
Keywords: analytics, Conversion Optimisation, reporting, Search Engine Optimisation, Search Engines, tracking
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If you still think of a website as a “nice to have”, you need to get out of the 90′s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”
Don’t guess internet behavior based on your own – you’re wrong!
Define a goal
Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
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