R.O.I. MEDIA

Last week, Google released an interesting snippet of information – on average 20% of web browsers click on paid advertising links (sponsored Ads that you see on the right-hand side of the screen) while the other 80% of the online nation hit organic results. Previous studies indicated that one in 20 people click on the sponsored Ads. Regardless of whether it’s a 5% or 20% hit rate it still makes me wonder why people are spending the largest part of their online marketing budgets on Pay per Click campaigns rather than Search Engine Optimization – the manner in which one attains top organic rankings. CLICK HERE TO READ MORE

Let’s kick off by better understanding why you need links to point to your site, and what are the benefits for SEO.  After all, when we were younger we were taught that pointing was rude, so what has changed? Why do we build Links? The two main reasons are:

1. Search Engine Rankings

Inbound links are very important to your website. Every inbound link associated with your website counts as a ‘vote’ in the eyes of the Search Engines. Why a vote? An inbound link is effectively a vote of confidence. Search Engines assume that if another website is willing to link to yours you must have something worthwhile on there. In other words, the more quality, one-way inbound links you have pointing to your website, the more popular your site will be with the Engines.

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As 2008 speeds to an end and we prepare to see 2009 in with style, the management team here at ROI is facing a very unique challenge: we simply can’t seem to keep up with the demand for our quality SEO services. As a company that offers comprehensive online marketing solutions we have seen tremendous growth in the past year and we would like to take some new team players along for the ride. That is why we have decided to expand the ROI ranks even further in 2009. We are looking for hard-working, forward-thinking individuals to join our vibrant SEO team and help us to maintain our blossoming reputation as being the very best in the online marketing business. CLICK HERE TO READ MORE

I often get asked the question: “Which is better Search Engine Optimization or Pay per Click Advertising?” The truth is that both are excellent online marketing strategies and it all really depends on your existing circumstances, goals and budget. CLICK HERE TO READ MORE

It seems that wherever I go, I hear more and more people discussing how we are living in very tough financial times. This is unfortunately a worldwide phenomena. Recently I gave a talk to 50 franchise owners in a struggling industry and the question came up, Why should we do search engine optimisation? Why  should we spend MORE money in such tough times.The answer to this is simple. In such tough times, we need to look at all areas that can help generate more enquiries, leads and sales. A website can be harnessed and turned into a strategic selling machine, providing a successful SEO campaign is implemented and traffic is converted. CLICK HERE TO READ MORE

So, you are a budding webmaster huh? You have hopes and dreams to one day run an online business that will bring you money from now until old age. Your site has been built and you are ready for the masses to see it. So you wait and wait and nothing seems to be happening. This is a huge problem for website owners all over the world. Unfortunately your website is a virtual drop in the ocean. Without a proper search engine optimisation game plan you really have little hope of ever being found online. Every day, millions of new sites, pages, pictures, audio files and videos are uploaded onto the vast plains of the internet, all competing for exposure. Your website or webpage is just another one of these many pages. So what can you do to make yours stand out from the rest (as far as search engines go, that is.)? CLICK HERE TO READ MORE

A blog is a great way to communicate with your online visitors. A blog can be defined as: “An online diary where people can post messages and others may view and respond to the posts.” So what does this mean for your business? Well, for one thing, this means you have the ideal opportunity to interact with your visitors on a more informal platform. Blogs are a fantastic way to add unique, quality content onto your site without having to be as formal as you usually would. Adding information like company news, industry news and press releases adds quality, on topic content to your website. Remember, the more relevant content you have on your website, the better chance of it being found. Another reason for having a company blog is that they enable you to interact publicly with your customers. Blogs have the ability for people to leave comments on your posts. This means that if your company launches a new product/service you have a great opportunity to answer any questions people might have about it. This can lead to an increased sales conversion rate. The question then needs to be asked, do you go for an offsite or onsite company blog? First let’s look at the difference between the two. CLICK HERE TO READ MORE