R.O.I. MEDIA

Approximately 67,566 new websites or domains enter the online arena every day. Sure, some of them are here for a brief stay. Others might be your next fierce competitor however and are here to stay. Online competition gets more intense by the day. In such a highly competitive market, every element counts. The URL and its structure is often overlooked as an SEO element, nonetheless it holds many benefits. CLICK HERE TO READ MORE

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

We all know that links are extremely important when it comes to SEO and to get your site ranking for all those top industry keywords. We are so obsessed with acquiring those inbound links every month that many of us forget that the links you create internally between the pages of your site are also an extremely important element in Onsite SEO. CLICK HERE TO READ MORE

If you are currently using the internet as a marketing tool, then you already know that SEO is one of the most important weapons in your online marketing arsenal. Without it, your business will be virtually invisible to the casual internet browser. The question is, should you outsource a firm to handle your online marketing strategy or should you keep things simple and conduct your SEO business in-house? It is a common misconception that in-house SEO is the more cost-effective solution. In terms of Rands and cents this might quite frequently be the case, but once you start evaluating the situation from a return on investment standpoint, the picture begins to look a whole lot different. Search engines change their algorithms often, new rules are constantly formulated and to keep up you will need the resources and time to find, understand and implement the necessary changes to keep your website updated and viable. CLICK HERE TO READ MORE

Talent cannot be handed down from father to son, neatly wrapped in its golden sheet of promises and successful future endeavours. Talent is fruit, plucked from the gray streets of our cities and devoured with relish by those who need it most. This is where you come in. ROI Media is searching for talented individuals to fill SEO positions that are constantly cropping up in our constantly-burgeoning business. This is your time to take up a position that will expand your mind as much as it will enhance your position in the exhilarating world of online marketing. CLICK HERE TO READ MORE

I often have people asking me for tips on SEO. I never know what to say, because SEO focuses on a wide spectrum of areas. Would you like tips on the optimisation of meta-data, SEO link-building or perhaps keyword research? The fact of the matter is that SEO covers so many areas, and even so-called SEO experts don’t always realize just how many factors have to be taken into account. In truth there is no specific level of importance in SEO. While link building is an important factor, so is correct keyword research and keyword placement, as is optimizing meta-data description tags. Performing these tasks may take different lengths of time, but this doesn’t mean that since one SEO task takes longer than another that it is more important. CLICK HERE TO READ MORE

In the world of SEO, the onsite elements might not carry as much weight as the offsite SEO elements, but if onsite SEO isn’t done up to the correct standards, your site rankings for those coveted Top Industry Keywords will most assuredly become negatively influenced. At ROI, we have created an Onsite SEO Checklist to ensure that all elements will be implemented when working on our client’s sites. A checklist like this is invaluable when benchmarking the SEO status of a website.  By using an onsite SEO checklist in this manner, one can see exactly which elements are not present and what steps need to be taken in order to implement them.  Listed below are a few of the most important elements which should be implemented for SEO compliance. CLICK HERE TO READ MORE