R.O.I. MEDIA

Approximately 67,566 new websites or domains enter the online arena every day. Sure, some of them are here for a brief stay. Others might be your next fierce competitor however and are here to stay. Online competition gets more intense by the day. In such a highly competitive market, every element counts. The URL and its structure is often overlooked as an SEO element, nonetheless it holds many benefits. CLICK HERE TO READ MORE

Fame is a deceptive beast. The allure of money, popularity and renown cannot be beat. Writing fills this aching gap with pages upon pages of well-constructed content that will hopefully live forever in the minds of your audience. SEO copywriting, unlike above-the-line copywriting, may not rocket my name into a glittering pantheon of stardom, but it will elevate any standard website, causing it to climb up the search engine rankings faster than my friend would climb up an oak tree to avoid the police. And like a drunken miscreant, this process takes times. CLICK HERE TO READ MORE

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

We all know that links are extremely important when it comes to SEO and to get your site ranking for all those top industry keywords. We are so obsessed with acquiring those inbound links every month that many of us forget that the links you create internally between the pages of your site are also an extremely important element in Onsite SEO. CLICK HERE TO READ MORE

I’m copywriter, and it means the world to me. Copywriting promotes an idea; it generates interest in the topic of my choice. Yet, I do not write for magazines and my work will never be displayed on a billboard high above Long Street. I am an SEO copywriter and my work targets both the casual browser and the search engines. It has to be well-written, correctly structured, typo-free and keyword rich. I began with little knowledge of the realm, with only my innate writing ability and a desire to learn guiding me through my first months of copywriting. This however, was not enough for my job. CLICK HERE TO READ MORE

What is a Google Penalty? It’s a penalty applied to a website that has broken Google’s webmaster guidelines. This penalty can be applied manually or algorithmically by Google. When received, the “guilty” site loses its rankings which equate to a drastic drop in traffic and sales (conversions). For any site that relies on organic traffic, this can be disastrous.

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A blog is a great way to communicate with your online visitors. A blog can be defined as: “An online diary where people can post messages and others may view and respond to the posts.” So what does this mean for your business? Well, for one thing, this means you have the ideal opportunity to interact with your visitors on a more informal platform. Blogs are a fantastic way to add unique, quality content onto your site without having to be as formal as you usually would. Adding information like company news, industry news and press releases adds quality, on topic content to your website. Remember, the more relevant content you have on your website, the better chance of it being found. Another reason for having a company blog is that they enable you to interact publicly with your customers. Blogs have the ability for people to leave comments on your posts. This means that if your company launches a new product/service you have a great opportunity to answer any questions people might have about it. This can lead to an increased sales conversion rate. The question then needs to be asked, do you go for an offsite or onsite company blog? First let’s look at the difference between the two. CLICK HERE TO READ MORE