Link Building is a rather self-explanatory term describing the process of creating inbound links to your own site. This is mainly achieved by getting your site listed in e-zines, newsletters, directories, search engines, etc.
Widely whispered to be one of the most important aspects of Search Engine Optimisation, link building is very much like starting an exercise routine. Not the easiest of tasks by a long shot, it takes time and effort to get a successful link building campaign off the ground and even more time to see the results of your efforts. Suffice to say you’ll have to run around the track a few times before the muscle starts to show.
Site Structure And SEO
Site structure and SEO go hand in hand. Failing to properly plan your website’s
interlinking could mean you may lose out considerably on your internet
marketing prowess.
Navigation
How do you structure your website to ensure that it is easily accessible? Are
you making the site accessible to search engines or to your visitors? Well the
answer is quite simple: you need to do both. A huge mistake many people make
is to either design their website purely for the human eye, or go the other
way and build a site only for search engines. For example: I am sure you have
seen websites with really good-looking menus. A lot of the time these menus
are built in Flash or JavaScript, making it impossible for search engines to
follow those links. The menu might look great, but from an SEO
standpoint it is pretty pointless.
The easiest way to explain the concept of Search Engine Optimization to a layman is to liken the Internet to a chaotic desk and search engines to an elaborate filing system designed to make the scores of information on the Net accessible to us mere mortals. In keeping with this analogy you can then proceed to explain that if a web owner wants consumers to find and explore his or her website they have to make sure their site gets ‘filed’ correctly.
Being consumers ourselves, we know that we hardly ever glance at our search results past the second page. This means if you want a user to notice your site it has to rank within the first twenty websites listed (preferably the first ten) and with the Internet becoming an increasingly saturated advertising medium this can be much easier said than done. This is where SEO comes in. Optimizing a page means it gets more visible and hence more accessible. There are many ways to optimizing a website, but they can be broken into two main categories: on-page optimization and off-page optimization.
