Two-thirds of the online population is active in social media, however, many brands are still uncertain concerning the real return on investment they can get from social media marketing. Major concerns include the rapid pace at which social media has taken off; and the equivocal, sometimes conflicting nature of results disclosed by research studies.
Nevertheless, the 2011 State of Digital Marketing Report revealed that more than 50% of companies closed leads via social media channels. It also disclosed that, whilst the bulk of digital marketing budgets are spent on PPC followed by SEO, most brands have increased their budgets for social media marketing for 2012. But what is the value of this relatively new medium? The list below briefly outlines why engaging with customers through social medial channels can drive improved revenue and/ or brand preference. (more…)
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There is a quote that goes like this – “Numbers don’t lie”. But, when it comes to your Facebook Fan page, the number of fans does not necessary tell you the truth about how successful your social media marketing campaign is.
When a company first decides to set up a presence on Facebook, they are usually all about the numbers. Their main request is – Get me lots of Facebook fans! There are many companies whose sole business is to sell you Facebook fans – for a fee you can get a set number of fans liking your page. However, as good as the numbers look, it’s what you do with these numbers that counts. (more…)
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For those of you who haven’t caught wind of the greatest social media browser out, allow me to introduce RockMelt, otherwise known as Google’s Chrome on Social Media steroids.
Not much has been said about this revolutionary browser yet, primarily because of the invite-only phase. However, some of the team at ROI Media were given the opportunity to try the browser out and I was one such lucky individual! I thought it quite apt that at a SEO company would probably be the best judge of any browser given the frequency at which we use the Internet i.e. 24/7.
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Recent statistics have shown that social networking sites such as Facebook and Twitter are getting more visitors than traditional search engines. If there was ever a time to invest in your social media campaign, this is it! The influence of social networks in web search has become more prominent than ever before.
In October 2009 Google began to include a Twitter feed in its search results. In October Bing declared their love of Facebook by collaborating in order to personalise search results. What this means is that your individual search experience could be based on the Likes of your Facebook friends. These days social networks have a huge sphere of influence in a person’s life. People make decisions to buy products based on the opinions of their peers. This is why user reviews have worked so well on sites like Amazon. com. (more…)
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