Dec 17

Cyberworld without Search Engines

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Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through.

Just as the real world needs proper organisation to function, the World Wide Web needs proper structure. More than 80% of all web users hunt for information on the internet using search engines. Like the legal laws of a country, so are the ranking algorithms of Search Engines, and without them being in place, it simply would have been a really massive pile of useless information. You can just imagine that if search engines displayed information that was not at all related to search queries, more than 80% of web users would have nowhere to go, no means to find the end to a heated debate between two mates regarding who won the 1992 Soccer World Cup. Oh the disaster! Cyberworld activity would diminish rapidly, and like dinosaurs, would only be referred to as a previously existent fossilized entity.

That is why being on the coveted 1st page of search engines is all that matters. Putting your time, effort and finances into constructing a website that is buried deep in the search engine results, will be like constructing a huge billboard for your business and then placing it in the middle of the desert. Unlike politicians making empty promises to win your trust, search engines will ensure that you reap the benefits if you ‘follow ‘them. In layman’s terms, follow their rules and you will be sure to benefit from the exposure of your top rankings.

There is a saying that goes ‘You are who Google says you are’ and that simply translates to the following fact: If search engines do not rank you in the top 10 for you industry related keywords, they do not see you as a formidable force in your industry (and web users will use the same analogy).

Ask yourself this, ‘Will you pick up and read a newspaper dated 1999 or one which was printed last night?’ The answer is quite simple. So say NO to copying content from other websites and receive fresh, never before crawled content. Say NO to meta data spamming and non-friendly search engine optimization practices. Say NO to harmful elements on your site that can give you a quick boost but will ultimately affect your site negatively. Say NO to digging your own site’s grave!

Be part of the online revolution! We offer services ranging from online business development, Search Engine Optimization (SEO) to Pay Per Click (PPC). We will secure your ‘billboard’ on a spot next to a busy freeway, which is the only pathway to all major cities. Ensure your online success and say YES to R.O.I Media!

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