R.O.I. MEDIA

Why is my site not ranking? Why are pages from my site not being indexed? I’ve got millions of links pointing to my pages, so why am I not seeing fast results? And last but not least, but a very big and serious question from many website owners nonetheless:
Why am I not seeing improved rankings for my pages or keywords after I’ve spent a lot of money and time building links to them?

These are some of the most painful questions asked by many website business owners and although we can completely sympathise with their concerns, it is not uncommon to find that sometimes they are not happy with the answers!

The truth is that the solutions to these problems often look easy on paper but implementing them is another matter entirely. Progress is most often hindered when the onsite implementation of action points can only be done by a third party web-development company. (more…)

After Google’s “Mayday” update last year, it became apparent once again that content is still king. This was a huge update that Google brought about in their algorithm which caused thousands, maybe even millions, of sites to suffer as a result of their rankings dropping off the radar. This was not an index change, i.e. Google did not remove sites from their index, but rather they changed where they ranked certain sites. Google makes around 500 algorithmic changes a year but this was definitely the one which made the most impact. In basic terms, the change involved Google re-evaluating which sites were ranked highly for long tail keywords, as they wanted to ensure that only very high quality sites are ranked for these long tail terms. This, without a doubt, involved the algorithm sniffing around sites searching for high quality content and another huge factor was, of course, evaluating inbound links. (more…)

Job Title: Online Marketing Intern
Location: Cape Town

Remuneration: Market related
Province: Western Cape
City: Cape Town
Education level: Tertiary
Job level: Junior
Type: Internship

One of the top SEO companies in South Africa is looking for vibrant young interns that have basic understanding of the online world. The candidate should be fresh out of college / university and looking to break into the SEO and digital agency industry. (more…)

Here you are, just having received your ranking report which was sent a few days ago, but you failed to check it the day it was sent. You start your browser, type in a search phrase that you ranked higher for previously, and BOOM! You notice that your website no longer holds the position indicated on the report – and the move isn’t quiet in the right direction… hmmm. If you are new to SEO you will probably panic, get discouraged and even think of changing your SEO company – well I am here to ask you not to panic, but to persevere because no matter what online marketing strategies you are using, it is normal for your rankings to drop occasionally. But why does it happen? (more…)

There is a quote that goes like this – “Numbers don’t lie”. But, when it comes to your Facebook Fan page, the number of fans does not necessary tell you the truth about how successful your social media marketing campaign is.

When a company first decides to set up a presence on Facebook, they are usually all about the numbers. Their main request is – Get me lots of Facebook fans! There are many companies whose sole business is to sell you Facebook fans – for a fee you can get a set number of fans liking your page. However, as good as the numbers look, it’s what you do with these numbers that counts. (more…)

I have always been a huge fan of comic book heroes and villains since the day I was born. While in my mother’s womb, I think I might have made a telepathic connection with these amazing fictional characters which bound me to them for life.  Since I picked up my 1st Superman comic in 1986 I instantly became a superhero junkie (much more a Superman junkie if you ask me). But my love for the heroic character took a turn for the worse when I purchased issue #75 in 1992, which was titled “The Death of Superman!”.  I thought it was a joke but alas, my main man was defeated by a scumbag called Doomsday. The pain and agony was with me for months! The death of Superman was my “comic book kryptonite”; it defeated the interest I had in the comic book world to a large extent. I mean, if Superman couldn’t make it, then no-one could.

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I remember my baby steps into the crazy world of SEO here at R.O.I. Media. I came in with some fairly decent writing experience but keywords were something I had never used while working at newspapers and magazines. They preferred straight facts, swear words or pictures of women dressed in an extremely casual dress code.

Although these are not necessarily boring, it was exciting for me to venture into uncharted territory. It was time for me to understand, and possibly master, the thing that my mom calls: “The Google”.
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