R.O.I. MEDIA

If you still think of a website as a “nice to have”, you need to get out of the 90’s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”

Don’t guess internet behavior based on your own – you’re wrong!

 

Define a goal

Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
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A spot in Google’s local business search results is what every business should be aiming to reach. As you have probably seen, Google Local often dominates above the fold. If you think of a webpage as real estate, above the fold is a prime piece of property due to the huge amount of exposure it gets. CLICK HERE TO READ MORE

Social Media is a power online marketing strategy that can not only strengthen brand loyalty, improve customer relations but also bring traffic to your website. Any company that wants to have a strong web presence needs to make sure they incorporate social media into their online marketing campaign. CLICK HERE TO READ MORE

Approximately 67,566 new websites or domains enter the online arena every day. Sure, some of them are here for a brief stay. Others might be your next fierce competitor however and are here to stay. Online competition gets more intense by the day. In such a highly competitive market, every element counts. The URL and its structure is often overlooked as an SEO element, nonetheless it holds many benefits. CLICK HERE TO READ MORE

As any online marketer worth their salt can attest, conversion is quite possibly one of the most fundamental aspects of any campaign. These days, with so much competition and so many developments on the technological front, it is not enough just to get users to your website - you need to get them to convert too. This is why we are so excited to announce that leading conversion specialists Bryan Eisenberg and Jeffrey Eisenberg are joining forces with R.O.I. Media to advise on conversion strategies. As one of the top internet marketing companies across the globe, R.O.I. are already leading the pack when it comes to SEO and online marketing, and with the formidable Eisenberg brothers offering their invaluable input, there will be no stopping us! CLICK HERE TO READ MORE

Fame is a deceptive beast. The allure of money, popularity and renown cannot be beat. Writing fills this aching gap with pages upon pages of well-constructed content that will hopefully live forever in the minds of your audience. SEO copywriting, unlike above-the-line copywriting, may not rocket my name into a glittering pantheon of stardom, but it will elevate any standard website, causing it to climb up the search engine rankings faster than my friend would climb up an oak tree to avoid the police. And like a drunken miscreant, this process takes times. CLICK HERE TO READ MORE

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE