R.O.I. MEDIA

In the world of SEO, the onsite elements might not carry as much weight as the offsite SEO elements, but if onsite SEO isn’t done up to the correct standards, your site rankings for those coveted Top Industry Keywords will most assuredly become negatively influenced. At ROI, we have created an Onsite SEO Checklist to ensure that all elements will be implemented when working on our client’s sites. A checklist like this is invaluable when benchmarking the SEO status of a website.  By using an onsite SEO checklist in this manner, one can see exactly which elements are not present and what steps need to be taken in order to implement them.  Listed below are a few of the most important elements which should be implemented for SEO compliance. CLICK HERE TO READ MORE

What is a Google Penalty? It’s a penalty applied to a website that has broken Google’s webmaster guidelines. This penalty can be applied manually or algorithmically by Google. When received, the “guilty” site loses its rankings which equate to a drastic drop in traffic and sales (conversions). For any site that relies on organic traffic, this can be disastrous.

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Last week, Google released an interesting snippet of information – on average 20% of web browsers click on paid advertising links (sponsored Ads that you see on the right-hand side of the screen) while the other 80% of the online nation hit organic results. Previous studies indicated that one in 20 people click on the sponsored Ads. Regardless of whether it’s a 5% or 20% hit rate it still makes me wonder why people are spending the largest part of their online marketing budgets on Pay per Click campaigns rather than Search Engine Optimization – the manner in which one attains top organic rankings. CLICK HERE TO READ MORE

In Part 1: Online Brand Communication, we discussed the best methods of online branding and how this relates to the online user’s experience of your brand and website. The next step in claiming the online user’s attention is through effective web usability and brand interaction which can lead to increased sales and brand loyalty. By following this outline of best usability practices, results will be certain to follow.

What is Web Usability?

In a nutshell, usability is the art of ensuring visitors to your website can easily find what they are looking for, reach the relevant pages and take the desired actions before getting frustrated, generating negative feelings towards your brand and leaving your site feeling unfulfilled, never to return. Here we will present only the basics to give an impression of what is involved in the best usability process.

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Let’s kick off by better understanding why you need links to point to your site, and what are the benefits for SEO.  After all, when we were younger we were taught that pointing was rude, so what has changed? Why do we build Links? The two main reasons are:

1. Search Engine Rankings

Inbound links are very important to your website. Every inbound link associated with your website counts as a ‘vote’ in the eyes of the Search Engines. Why a vote? An inbound link is effectively a vote of confidence. Search Engines assume that if another website is willing to link to yours you must have something worthwhile on there. In other words, the more quality, one-way inbound links you have pointing to your website, the more popular your site will be with the Engines.

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As 2008 speeds to an end and we prepare to see 2009 in with style, the management team here at ROI is facing a very unique challenge: we simply can’t seem to keep up with the demand for our quality SEO services. As a company that offers comprehensive online marketing solutions we have seen tremendous growth in the past year and we would like to take some new team players along for the ride. That is why we have decided to expand the ROI ranks even further in 2009. We are looking for hard-working, forward-thinking individuals to join our vibrant SEO team and help us to maintain our blossoming reputation as being the very best in the online marketing business. CLICK HERE TO READ MORE

Today’s internet user is endlessly bombarded with a tumultuous flow of visual impressions. This persistent imagery lodges itself in the human psyche like a worm wriggling through the earth in search of fertile soil burrowing its perception and creating an awareness, subtle or gross, which in some way or another leaves its mark. In this information age where fingertips can guide the online user to a heady state of overload, how does one break through and create a positive impression given the limited amount of time the active online user allows us? What effective tools are available to online producers, designers, developers, bloggers, e-merchants, brands and businesses whose offerings and ideas are useful, informative and full of worldly promise? CLICK HERE TO READ MORE