R.O.I. MEDIA

R.O.I. Media was fortunate enough to be invited to the launch of Google Engage in South Africa – CEO Allen Jaffe and Pay-Per-Click Manager Kyle Pretorius flew up to Johannesburg to attend the highly anticipated event…

Flights and Johannesburg traffic aside, the event was well attended and thoroughly enjoyable. The morning got off to a good start – everyone fresh and perky as a few Google gift bags were handed out and coffee and refreshments were served.

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In celebration of Mandela Day and to put our 67 minutes of volunteer work to outstandingly good use, the R.O.I. Media team decided to do what we do best – drive 67 links to an online charity that’s more than deserving of some notice. 

In tribute to the 67 years he devoted to our country’s political struggle, and in honour of our beloved icon’s 93’rd birthday, every single South African was urged to do their part by devoting 67 minutes of time to a voluntary cause. That’s pretty much a lunch hour – if you’ve got a plan and a bunch of keen mavericks to pull it off, like we do…  (more…)

Any person or company that specialises in selling some sort of product online knows that when it comes to the end of the month only one thing matters. You look at your reports and financials and the only thing that you want to see is an increase in sales and products, and of course moolah, dollars, pounds, deniro, pesos, yen, dosh, bucks – it doesn’t matter, everyone is aiming to make more.

The harsh reality is that this is never easy when it comes to building and designing websites that need to convert. Some of the common reasons are that it usually comes down to user behaviour and trends, and like the moods of all women, this is unpredictable and can change at any second.  (more…)

Mobile internet is growing at a very rapid rate, this is due to fast growing popularity of mobile devices such as Smartphones, and it will not be a surprise to see it overtake the desktop advertisement market.

The biggest question for marketers out there is how can we take advantage of this opportunity?

Below is my list of the top eight strategies which should get you started in this fast growing industry. Please bear in mind that we will be focusing on non-paid advertising.

Basic SEO Best Practices – Just as effective as site optimisation is for your desktop, the same applies for mobile sites. Therefore having good content, keywords, search engine accessibility and links is vital in mobile SEO too. (more…)

We all know it even if some of us are scared to say it: it’s all about the money, all about the ‘bling’!
And what better way to let money come to you than organically through Google?
To effectively achieve this you need to incorporate data analysis with your SEO efforts in order to establish a constant feed into your ‘online wallet’.

If you have an e-commerce site you’ll agree – receiving 500 visitors or 5000 is irrelevant – the most satisfying scenario will be the one which brings about the highest profit margin. It is thus vital that you review your Google Analytics data and shift your focus accordingly. By doing this, you can substantially increase your organic revenue generation. (more…)

R.O.I. Media is looking for a junior pay-per-click account manager to join our team. The ideal candidate will have experience in pay per click marketing, primarily within Google Adwords advertising and Facebook advertising, and any experience in additional platforms will be ideal. Any additional knowledge of online marketing such as SEO, SEM and SMM would be beneficial.

Primary job description:

- Setting up PPC/Adwords / Facebook Ad accounts for clients
- Analysis and optimisation of accounts
- Compiling account performance reports
- Liaising with customers and providing ongoing feedback on account performance
- Liaising with team to ensure professional customer service (more…)

As many internet users will have seen lately, Google is fiercely advertising an offer of a free R300 Adwords voucher to new users who sign up to Adwords. Not only is Google advertising online in ad spaces but they are also sending out emails to Gmail users offering the same promotion, as well as focusing on LinkedIn and other high traffic social sites.

The question is; what does all this mean for you, the advertiser, and how can R.O.I. Media help you enhance your advertising through Google Adwords? (more…)