R.O.I. MEDIA

SEO, PPC, social media, conversions, analytics, Ecommerce, Email, Extremely Complex! These, as well as other renegade acronyms and jargon terms, are the vocal soufflé of the marketing world today. Some of us understand them – but then, some of us don’t. Make no mistake though, search engine optimisation (SEO) is a science and so is PPC for that matter. You may not be able to predict exact results but a competent professional will always be able to make a projection based on several factors.

That’s all very mathematical as it’s based on numbers, systems and charts – or some such. How then does great on-site content fit in to all of this and how do you know how to best serve your client? Other people can claim whatever they like, but I’m the one typing here (which is the digital equivalent of holding the mic or a Desert Eagle) and I assure you that writing is an art – not a science. There is no perfect formula which will serve you flawlessly in every situation, you have to feel out the needs of both your client and their target market. (more…)

There has been a lot of interest lately in Google Adsense. Clients are wondering what the pros and cons of the Adsense service is, so for your convenience we shall list a few below.

If you are unsure what Adsense is; it is in short, a Google developed system that allows you to manage Google sponsored (Adwords) ads which are being shown on your website.

Pros:

• Free: It is free to join and use.
• Simple to use: The Adsense program is easy to use, easy to understand and simple to operate. Understanding the metrics and graphs is a simple task, and everything is self explanatory. Signing up is easy, and so is inserting the code into your site. (more…)

When embarking on the launch of an e-commerce site many people do not realise that the difference between a successful site and an unsuccessful one can be the e-commerce platform you use. Some e-commerce platforms do not allow for the flexibility required to completely optimise your site and get it ranking well in the search engines.

Many a time, website owners find they are getting the traffic to their site but that it is not converting to sales. What is the cause behind this and how can it be rectified? (more…)

For those of you who haven’t caught wind of the greatest social media browser out, allow me to introduce RockMelt, otherwise known as Google’s Chrome on Social Media steroids.

Not much has been said about this revolutionary browser yet, primarily because of the invite-only phase. However, some of the team at ROI Media were given the opportunity to try the browser out and I was one such lucky individual! I thought it quite apt that at a SEO company would probably be the best judge of any browser given the frequency at which we use the Internet i.e. 24/7.

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Last week Google added its latest feature to its search engine results page in an effort to further the ease of search. The feature? Instant Preview!

Instant Preview will display snapshots of each search result on the right

hand side of the results page giving the user a visual showcase of each of the websites. Google has long been refining the text snippets that were returned, but this is the first real visual aspect added to the search results.

How does it work?

Google takes a snapshot of the latest cached version of a page allowing the user to hover over the little magnifying glass on the right of the title. From there, the snapshot of the website is loaded to the right hand side of the results page. Instant preview is not automatically activated, so you must click on the blue magnifying glass for the feature to display.

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I recently attended the SEO Pro Seminar in London that had 19 speakers covering cutting edge new strategies and exploring all facets of SEO, conversion, link building, onsite optimisation, keyword research, reporting, reverse engineering, etc. I was one of the lucky few who attended a breakfast with the speakers and had a great main-dish chat with Rand Fishkin from SEOmoz.org accompanied with a side of salmon and scrambled eggs.

I really enjoyed the talk by Ben Hendrickson, the man behind Moz-Metrics who discussed the maths behind SEO. Obviously the hard core link building always gets me excited which was covered extensively by Patrick Altoft, Wiep Knol, and Rand Fishkin.

Martin MacDonald revealed some interesting facts about Google’s Mayday update, revealing which sites were hit and what to do. Although the climate of our main service has changed, we have braved the storm successfully thus far, R.O.I Media clients were not severely hit by this update and we have insight to be even more proactive as search engines continue to evolve.

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First Conversion Optimisation Conference in Europe a huge success!

It is two months since the 1st Conversion Optimisation seminar in Europe and what a success it was! The buzz is still around and the online community is raving about the Conversion Camp Summit held in Frankfurt, Germany on Thursday the 2nd of September 2010 (they even claim that the food was of the best they have ever eaten at a conference). The seminar covered topics such as website testing, website design, best practices i.t.o. usability, landing page optimisation, content optimisation, email marketing and many more. (more…)