The Noob Files: What the Hell is an IP Address?

Internet jargon. Gotta love it. While most digi-peeps seem to have a firm understanding of what different terms mean, once upon a time we all had to ask – or self discover – the answers to those embarrassing noob questions. Fortunately, by reading this article, you’ll understand what the actual hell an IP address is, […]

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Mean, Lean Startup Machine

If you didn’t make it to the Lean Startup event that we hosted this weekend, don’t worry. It went so well that we’re already planning another one for you to attend. With more than 75 participants being inspired and equipped to get out of the building, the very first South African LSM workshop successfully set […]

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Weekly Round-Up

At R.O.I Media we know that life can get really hectic, so we’ve corralled the best of the week’s news, lols, vids, virals, buzzfeeds, pics, blog posts, articles, gifs and more. Before you head off on your broncos for the customary weekend fandango at the rodeo, kick up those boots and mosey on through the […]

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The Noob Files: What the Hell are Trend Hunters?

Let’s be honest, there’s a little part inside all of us that’s still an awkward 13-year old, desperate to be the coolest kid in the ‘hood. You can tell I’m most definitely one of those. We all wish we could be on top of the pile – the one person who, even for a brief […]

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Weekly Round-Up

At R.O.I Media we know that life can get really hectic, so we’ve corralled the best of the week’s news, lols, vids, virals, buzzfeeds, pics, blog posts, articles, gifs and more. Before you head off on your broncos for the customary weekend fandango at the rodeo, kick up those boots and mosey on through the […]

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The Noob Files: What the Hell is Split Testing?

In digital, the only way to know something for sure is to experiment with variables and let the results light your way. Split testing is more commonly know as A/B testing, and is sometimes called randomised controlled experimentation or online controlled experiments. Whatever you call it, it’s one of the best techniques for your online […]

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How to Upgrade to Universal Analytics and Demographics

Universal Analytics is the new operating standard for Google Analytics, and it’s an excellent resource for digital marketing. If you’re in the game, R.O.I Media highly recommends that you upgrade to this latest tracking standard. Read on to learn more about the process of upgrading to Universal Analytics and even upgrading to Demographics.     […]

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Digital is the New Black…

Whether you’re an intern or the MD, this crazy agency life continues to delight and surprise. From the clients we can’t do without to the colleagues we can’t live with, every day is a brave new world in digital!       R.O.I. Media team on Friday evenings   R.O.I. Media team on Monday mornings […]

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Weekly Round-Up

At R.O.I Media we know that life can get really hectic, so we’ve corralled the best of the week’s news, lols, vids, virals, buzzfeeds, pics, blog posts, articles, gifs and more. Before you head off on your broncos for the customary weekend fandango at the rodeo, kick up those boots and mosey on through the […]

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The Noob Files: What the Hell’s the Difference between PPC and Paid Media?

Throughout the ages, people have found ways to influence their fellow man into buying or doing something that they would otherwise not normally do. More recently, humans, being the crafty, cunning creatures that we are, have found a way to capitalise on that, and thus Paid Media was born!         Paid Media […]

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