The Noob Files: What the Hell are Metrics?

The entire point of creating web pages and social network accounts for your business is to market your ingenious products or services. However, publishing a bunch of content, status updates and tweets is pointless unless they actually increase the number of people who engage with your offerings.   How do you know that you’re using […]

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What Twitter app is best for you?

With 225 million monthly active users, everyone and their mum is now on Twitter. When I first signed up I had a clunky Nokia feature phone, so I used ‘twidduhdotcom’ on my computer only. Now I use 2 different apps on my iPhone, 3 separate management programs on my laptop and 1 on my tablet. […]

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Weekly Round-Up

At R.O.I Media we know that life can get really hectic, so we’ve corralled the best of the week’s news, lols, vids, virals, buzzfeeds, pics, blog posts, articles, gifs and more. Before you head off on your broncos for the customary weekend fandango at the rodeo, kick up those boots and mosey on through the […]

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The Noob Files: What the Hell is a widget?

You’ve seen that little jobbie on your cell phone home screen or dashboard, called a widget. It’s just chilling there, and every time you navigate past it to update your Insta-lunch, you think to yourself “What a stupid name”. Well, yes. It’s a rather unfortunate term, but we’re not here to discuss the non-intricacies of […]

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Twitter Advertising in South Africa

If you haven’t heard by now, you can advertise online with Twitter. Hooray! The even better news for people on our corner of the continent is that Twitter self-serve ads are now available for small to medium-sized businesses in South Africa. Before, this Twitter privilege belonged only to the United States, United Kingdom, Canada, Ireland […]

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Weekly Round-Up

At R.O.I Media we know that life can get really hectic, so we’ve corralled the best of the week’s news, lols, vids, virals, buzzfeeds, pics, blog posts, articles, gifs and more. Before you head off on your broncos for the customary weekend fandango at the rodeo, kick up those boots and mosey on through the […]

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#Dinnercam – Next Level Food Porn

Are you an active member of the food paparazzi? If so, be prepared to have your mealtime snapshots elevated to professional standards with the latest gadget in smartphone photography. It’s called Dinnercam and it’s available exclusively to culinary customers at the magnificent El Burro restaurant in Cape Town.           While it […]

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Weekly Round-Up

At R.O.I Media we know that life can get really hectic, so we’ve corralled the best of the week’s news, lols, vids, virals, buzzfeeds, pics, blog posts, articles, gifs and more. Before you head off on your broncos for the customary weekend fandango at the rodeo, kick up those boots and mosey on through the […]

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The Noob Files: What the Hell is a KPI?

In the realm of digital marketing, there are acronyms for everything. For example: AIDA, CPL, B2B, QS, UX, and KPI. The list goes on and, as the sector develops and morphs, new jargon is added. This is confusing for the fresh young Noob, but we’ve got your back. What on this good green earth is […]

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Digital is the New Black…

Whether you’re an intern or the MD, this crazy agency life continues to delight and surprise. From the clients we can’t do without to the colleagues we can’t live with, every day is a brave new world in digital!       When we get a new big budget client   When only half of […]

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