R.O.I. MEDIA

As 2008 speeds to an end and we prepare to see 2009 in with style, the management team here at ROI is facing a very unique challenge: we simply can’t seem to keep up with the demand for our quality SEO services. As a company that offers comprehensive online marketing solutions we have seen tremendous growth in the past year and we would like to take some new team players along for the ride. That is why we have decided to expand the ROI ranks even further in 2009. We are looking for hard-working, forward-thinking individuals to join our vibrant SEO team and help us to maintain our blossoming reputation as being the very best in the online marketing business. CLICK HERE TO READ MORE

Today’s internet user is endlessly bombarded with a tumultuous flow of visual impressions. This persistent imagery lodges itself in the human psyche like a worm wriggling through the earth in search of fertile soil burrowing its perception and creating an awareness, subtle or gross, which in some way or another leaves its mark. In this information age where fingertips can guide the online user to a heady state of overload, how does one break through and create a positive impression given the limited amount of time the active online user allows us? What effective tools are available to online producers, designers, developers, bloggers, e-merchants, brands and businesses whose offerings and ideas are useful, informative and full of worldly promise? CLICK HERE TO READ MORE

I often get asked the question: “Which is better Search Engine Optimization or Pay per Click Advertising?” The truth is that both are excellent online marketing strategies and it all really depends on your existing circumstances, goals and budget. CLICK HERE TO READ MORE

It seems that wherever I go, I hear more and more people discussing how we are living in very tough financial times. This is unfortunately a worldwide phenomena. Recently I gave a talk to 50 franchise owners in a struggling industry and the question came up, Why should we do search engine optimisation? Why  should we spend MORE money in such tough times.The answer to this is simple. In such tough times, we need to look at all areas that can help generate more enquiries, leads and sales. A website can be harnessed and turned into a strategic selling machine, providing a successful SEO campaign is implemented and traffic is converted. CLICK HERE TO READ MORE

Have you ever heard the saying: “content is king”? Well it is one of the most fundamental things you must do to your website if you want any exposure whatsoever. The World Wide Web is a collection of billions of web pages from all over the globe. This content can be accessed at the click of a button. There is all types that you will come across; some good, most bad and a lot very spammy. So to set yourself apart from the rest of the pack you should write quality content for your website that is unique and relevant to your industry. This is a key element of SEO. Here are a few great tips to make your content work for you: CLICK HERE TO READ MORE

So, you are a budding webmaster huh? You have hopes and dreams to one day run an online business that will bring you money from now until old age. Your site has been built and you are ready for the masses to see it. So you wait and wait and nothing seems to be happening. This is a huge problem for website owners all over the world. Unfortunately your website is a virtual drop in the ocean. Without a proper search engine optimisation game plan you really have little hope of ever being found online. Every day, millions of new sites, pages, pictures, audio files and videos are uploaded onto the vast plains of the internet, all competing for exposure. Your website or webpage is just another one of these many pages. So what can you do to make yours stand out from the rest (as far as search engines go, that is.)? CLICK HERE TO READ MORE

A blog is a great way to communicate with your online visitors. A blog can be defined as: “An online diary where people can post messages and others may view and respond to the posts.” So what does this mean for your business? Well, for one thing, this means you have the ideal opportunity to interact with your visitors on a more informal platform. Blogs are a fantastic way to add unique, quality content onto your site without having to be as formal as you usually would. Adding information like company news, industry news and press releases adds quality, on topic content to your website. Remember, the more relevant content you have on your website, the better chance of it being found. Another reason for having a company blog is that they enable you to interact publicly with your customers. Blogs have the ability for people to leave comments on your posts. This means that if your company launches a new product/service you have a great opportunity to answer any questions people might have about it. This can lead to an increased sales conversion rate. The question then needs to be asked, do you go for an offsite or onsite company blog? First let’s look at the difference between the two. CLICK HERE TO READ MORE