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Site Structure And SEO
Site structure and SEO go hand in hand. Failing to properly plan your website’s interlinking could mean you may lose out considerably on your internet marketing prowess.

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How do you structure your website to ensure that it is easily accessible? Are you making the site accessible to search engines or to your visitors? Well the answer is quite simple: you need to do both. A huge mistake many people make is to either design their website purely for the human eye, or go the other way and build a site only for search engines. For example: I am sure you have seen websites with really good-looking menus. A lot of the time these menus are built in Flash or JavaScript, making it impossible for search engines to follow those links. The menu might look great, but from an SEO standpoint it is pretty pointless.

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The easiest way to explain the concept of Search Engine Optimization to a layman is to liken the Internet to a chaotic desk and search engines to an elaborate filing system designed to make the scores of information on the Net accessible to us mere mortals. In keeping with this analogy you can then proceed to explain that if a web owner wants consumers to find and explore his or her website they have to make sure their site gets ‘filed’ correctly.

Being consumers ourselves, we know that we hardly ever glance at our search results past the second page. This means if you want a user to notice your site it has to rank within the first twenty websites listed (preferably the first ten) and with the Internet becoming an increasingly saturated advertising medium this can be much easier said than done. This is where SEO comes in. Optimizing a page means it gets more visible and hence more accessible. There are many ways to optimizing a website, but they can be broken into two main categories: on-page optimization and off-page optimization.

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A good SEO strategy can be invaluable to your company. Increased visibility can lead to more customers visiting your website which will, in turn, hopefully generate more sales. There are many online marketing companies out there that will be more than happy to offer you their services.

However, with great power comes great responsibility. Many unethical SEO companies peddle suspect online marketing strategies to a naïve public. Due to the involved nature of search engine algorithms and society’s rudimentary understanding thereof it is frighteningly easy to fall prey to such companies. The following are a few supposedly “sure-fire” strategies to look out for.

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So you’ve got this stunning looking website ‘promoting’ your business and your website has been up for months, but for some reason nothing’s happening.

Your website is not ranking in Google at all and you are wondering why is this happening. What can you do to actually be ‘noticed’ in the major Search Engines?

Now, there are many reasons that might be prohibiting your website from being ranked on a major search engine like Google. The question is, what mistakes are you currently making on or to your website that is negatively influencing your rankings?

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By this stage in the Internet revolution, most eCommerce companies around the world know one basic fact – to succeed as an online business it’s imperative for your website to rank well in the major search engines. And we all know that Google is the top of the search engine pile. Front page listings - the Top 10 results on the SERPs (Search Engine Results Pages) for the key search words and phrases most used by your prospective clients - are what you want to achieve. If your website is lost on page 4, 5 and beyond, you will receive very little, if any, organic traffic this way. Research has shown that most users do not go beyond the second SERP when searching on Google. So how can you achieve and maintain higher rankings on Google? CLICK HERE TO READ MORE

Many website creators are under the impression that an attractive and clever website design is all that’s required to achieve high. While website design certainly forms an integral part of improving your conversion rate, there is so much more to conversion than visual appeal. CLICK HERE TO READ MORE

Devising a business plan is as important for an eCommerce venture as for any other business. The Internet as a business domain seems to have ‘idiot-proof, simple to use, impossible to fail’ written all over it and because it involves lots of imagery, shorter, punchier content and unlimited access to the entire world many newcomers to the world of ecommerce think that it’s child’s play and that the traditional ‘stodgy’ tenets of business start-up can be thrown out the window. CLICK HERE TO READ MORE