R.O.I. MEDIA

Recent statistics have shown that social networking sites such as Facebook and Twitter are getting more visitors than traditional search engines. If there was ever a time to invest in your social media campaign, this is it! The influence of social networks in web search has become more prominent than ever before.

In October 2009 Google began to include a Twitter feed in its search results. In October Bing declared their love of Facebook by collaborating in order to personalise search results. What this means is that your individual search experience could be based on the Likes of your Facebook friends. These days social networks have a huge sphere of influence in a person’s life. People make decisions to buy products based on the opinions of their peers. This is why user reviews have worked so well on sites like Amazon. com. (more…)

PageRank sculpting is a useful element to incorporate in any SEO strategy. For those of you who are unfamiliar with the term, it is simply a manner in which you strategically funnel PageRank to the most important areas of your site.

Let me put it in layman’s terms : If you are stuck in your car without petrol and need to get going by making use of the can of petrol in your boot, you would need a funnel (regard this as a hyperlink) to direct the petrol (the PR juice) into the correct area, which is the petrol tank / car. You will place the funnel so that it directs the petrol into the petrol tank and ultimately flows into the car. Distributing the petrol to where it is not needed, by throwing it on the car’s body or inside of the car, will not get you anywhere.

In this simple comparison above, the much valued petrol is channelled to the correct area by making sure all elements are correctly organised to achieve this. In website terms, however, there is not only one area which you need to funnel PageRank to but quite a large number instead. And as we all know, the more links you have on a page, the more you are diluting the PageRank which you are passing on to each of those pages. (more…)

In my initial meetings with potential clients the same questions keep on coming up…

-          Which online marketing strategy should I implement given my annual marketing budget?

-          I have a limited budget, which digital strategy will generate the best returns?

The first step is clearly to take into account your client’s online needs – are they pushing brand awareness, wanting to sell more products or services or simply looking for newsletter sign-ups?

Every online need can be matched by multitude of online strategies but the big question is:

Which is the best overall online strategy when it comes to generating the best returns?
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Optimise your Google Adwords PPC Campaign and increase ROI with a calculator that enables you to maximise returns on your online spending budget, helping you get the most from your online campaigns.
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We are very proud to announce the launch of our new R.O.I Media website.  We are also officially now providing Social Media Marketing, E-commerce Solutions in addition to our existing services which include Pay Per Click, Search Engine Optimisation, and Conversion Optimisation & Design.  Looking back at our old site and comparing our client list with our new clients, it’s really great to see how much we have grown in the past 2 years with a team of 20+.

In terms of improvements, our site is the tip of the iceberg.  Our formula has been tried and tested with continuous improvement along the way focussing on the goal of generating revenue for our clients.   Contact us to chat to our expert team about a new or existing site or even just to have a coffee and bounce an idea.  We also offer a range of Reports to give you tons of information about your existing or potential digital marketing campaign.

For those of you who don’t know, Google Adwords ads take on many shapes and sizes other than regular text ads. These other ads take the form of image ads, video ads and media rich ads. This blog post will focus on image ads, as they are the most popular form of ads after text ads.
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Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.

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