Link Building is a rather self-explanatory term describing the process of creating inbound links to your own site. This is mainly achieved by getting your site listed in e-zines, newsletters, directories, search engines, etc.
Widely whispered to be one of the most important aspects of Search Engine Optimisation, link building is very much like starting an exercise routine. Not the easiest of tasks by a long shot, it takes time and effort to get a successful link building campaign off the ground and even more time to see the results of your efforts. Suffice to say you’ll have to run around the track a few times before the muscle starts to show.
Site Structure And SEO
Site structure and SEO go hand in hand. Failing to properly plan your website’s
interlinking could mean you may lose out considerably on your internet
marketing prowess.
Navigation
How do you structure your website to ensure that it is easily accessible? Are
you making the site accessible to search engines or to your visitors? Well the
answer is quite simple: you need to do both. A huge mistake many people make
is to either design their website purely for the human eye, or go the other
way and build a site only for search engines. For example: I am sure you have
seen websites with really good-looking menus. A lot of the time these menus
are built in Flash or JavaScript, making it impossible for search engines to
follow those links. The menu might look great, but from an SEO
standpoint it is pretty pointless.
The easiest way to explain the concept of Search Engine Optimization to a layman is to liken the Internet to a chaotic desk and search engines to an elaborate filing system designed to make the scores of information on the Net accessible to us mere mortals. In keeping with this analogy you can then proceed to explain that if a web owner wants consumers to find and explore his or her website they have to make sure their site gets ‘filed’ correctly.
Being consumers ourselves, we know that we hardly ever glance at our search results past the second page. This means if you want a user to notice your site it has to rank within the first twenty websites listed (preferably the first ten) and with the Internet becoming an increasingly saturated advertising medium this can be much easier said than done. This is where SEO comes in. Optimizing a page means it gets more visible and hence more accessible. There are many ways to optimizing a website, but they can be broken into two main categories: on-page optimization and off-page optimization.
However, with great power comes great responsibility. Many unethical SEO companies peddle suspect online marketing strategies to a naïve public. Due to the involved nature of search engine algorithms and society’s rudimentary understanding thereof it is frighteningly easy to fall prey to such companies. The following are a few supposedly “sure-fire” strategies to look out for.
So you’ve got this stunning looking website ‘promoting’ your business and your website has been up for months, but for some reason nothing’s happening.
Your website is not ranking in Google at all and you are wondering why is this happening. What can you do to actually be ‘noticed’ in the major Search Engines?
Now, there are many reasons that might be prohibiting your website from being ranked on a major search engine like Google. The question is, what mistakes are you currently making on or to your website that is negatively influencing your rankings?
