By this stage in the Internet revolution, most eCommerce companies around the world know one basic fact – to succeed as an online business it’s imperative for your website to rank well in the major search engines. And we all know that Google is the top of the search engine pile.
Front page listings – the Top 10 results on the SERPs (Search Engine Results Pages) for the key search words and phrases most used by your prospective clients – are what you want to achieve. If your website is lost on page 4, 5 and beyond, you will receive very little, if any, organic traffic this way. Research has shown that most users do not go beyond the second SERP when searching on Google.
So how can you achieve and maintain higher rankings on Google?
There are around 100 elements that are analyzed and taken into account by Google when it runs its ranking algorithms. This is why it pays to enlist the services of a really good online business development company, one that specialises in website design and online marketing and implements proven, legitimate Search Engine Optimisation methodologies.
There are 3 key elements that Google takes into account and these are simple to understand. Make sure your website designers keep these factors in mind when creating your site.
Page Rank
Page Rank is an absolute number, ranging from zero to ten, which is regularly calculated by Google for each page in its index. This takes into account the number of links you have been given by other websites. It also checks on the quality of the links – you need links from good quality sites for you to be seen as a good quality site yourself.
Link Anchor
The Link Anchor text refers to the exact words used within the links to your site. Generic links using vague, non-specific words are useless, whereas specific links relating to your particular goods and services result in targeted traffic and better listings in Google. For example, a link stating -“Great prices at this online store” is of no use to the Search Engines but a link such as, “best chair prices at efurniture.com” will add immeasurably to your online popularity.
Semantics
In this context, Semantics refers to Google’s analysis of the words on your site, determining and searching for those that are used synonymously as well as those that are frequently used together.
Good search engine ranking results are strongly affected by this key determining factor. Skilled SEO-savvy copywriters will be able to make use of this by using a blend of key words and phrases that are most likely to be associated with the main theme of the page.
These 3 key elements, Page Rank, Link Anchor and Semantics, need to be rigorously monitored and regularly modified in order for your site to attain superior rankings on Google and the other major Search Engines.
This is quite helpful. Didn’t know about the Semantics bit. Thanks
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