R.O.I. MEDIA

Fame is a deceptive beast. The allure of money, popularity and renown cannot be beat. Writing fills this aching gap with pages upon pages of well-constructed content that will hopefully live forever in the minds of your audience. SEO copywriting, unlike above-the-line copywriting, may not rocket my name into a glittering pantheon of stardom, but it will elevate any standard website, causing it to climb up the search engine rankings faster than my friend would climb up an oak tree to avoid the police. And like a drunken miscreant, this process takes times.

Writing is an art, SEO copywriting is a skill – sometimes you are painting a wall, other times you are designing a ten foot mural with ghosts and ninjas, or ninja ghosts. In essence, the search engines like Google, Bing, Yahoo and Ask.com want decent content. They crave it and the absence of engaging, typo free, grammatically correct content will cause your rankings to plummet, if you are investing in an SEO strategy. Did you ever wonder how a website such as Google remains the king of the hill? Relevant content that people can use keeps the punters coming back for more, every time. If there as an answer, Google can find a solution. Its fame is its relevance.

You can’t copy a great artist either. One of the biggest crimes for any website (SEO-wise) is to include duplicate content on your site. This includes stealing two fabulous lines from one site. Plagiarism in any form must be avoided, or risk your work sinking to the bottom of the rankings faster than Jennifer Lopez’s film career.

You can’t put a price on fame – so research the very best keywords before you begin ranking for arbitrary keywords that make little sense. If you own a car rental site, look towards the holy union of ‘car rental’ plus whatever city you live in. In time, your understanding of the keywords in correlation to your websites will improve – this is a priceless skill; for everything else, there’s Google AdWords Keyword tool. Keep your writing to the point, filled with the correct amount of keywords and relish in improved rankings and a steady growth. Your personal fame is a measurement of your creativity; continue writing and find success in your growth as an SEO writer.