Site Structure And SEO
Site structure and SEO go hand in hand. Failing to properly plan your website’s
interlinking could mean you may lose out considerably on your internet
marketing prowess.
Navigation
How do you structure your website to ensure that it is easily accessible? Are
you making the site accessible to search engines or to your visitors? Well the
answer is quite simple: you need to do both. A huge mistake many people make
is to either design their website purely for the human eye, or go the other
way and build a site only for search engines. For example: I am sure you have
seen websites with really good-looking menus. A lot of the time these menus
are built in Flash or JavaScript, making it impossible for search engines to
follow those links. The menu might look great, but from an SEO
standpoint it is pretty pointless.
It is extremely important to structure your website in such a way that your
visitors can easily ascertain EXACTLY how to access the information they want,
while still allowing search engines to crawl your site without obstruction.
Generally search engines are excellent at following links on a website and as
long as you make sure it is in the form of a text link.
You Homepage is THE page.
Generally speaking (except on a few very rare occasions) a website’s homepage
attracts the most incoming links and is most likely to rank for its main targeted
keyword. Incoming links are important, but so are internal links. This means
you need to make sure you are actively linking back to your homepage from your
other pages in order to assign page importance.
Channel your PageRank to your Money Pages.
There are certain pages on your website that are your money pages. These pages
are very important and you will definitely want to rank in the SERPs for them.
As we have just discussed, it is vital that you use internal linking strategies
to link to these pages as well. Internal linking gives you the ability to focus
on the most important pages on your website.
