When embarking on the launch of an e-commerce site many people do not realise that the difference between a successful site and an unsuccessful one can be the e-commerce platform you use. Some e-commerce platforms do not allow for the flexibility required to completely optimise your site and get it ranking well in the search engines.
Many a time, website owners find they are getting the traffic to their site but that it is not converting to sales. What is the cause behind this and how can it be rectified? (more…)
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Mar
24
Getting Started - Online Business
Keywords: business development, e-commerce, online business planning
Category:
Devising a business plan is as important for an eCommerce venture as for any other business. The Internet as a business domain seems to have ‘idiot-proof, simple to use, impossible to fail’ written all over it and because it involves lots of imagery, shorter, punchier content and unlimited access to the entire world many newcomers to the world of ecommerce think that it’s child’s play and that the traditional ‘stodgy’ tenets of business start-up can be thrown out the window.
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Mar
24
If you are new to the world of e-commerce – or in fact any type of business - you may feel a bit out of your depth. This is especially true for those of us who find the entire world of business planning and management complicated and daunting. How will you know if you are making a success of your new venture? How can you avoid pitfalls if you don’t understand the basic concepts behind running a business?
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