Google Engage South Africa Launch
Keywords: adwords, engage, Google, johannesburg, launch, Pay per Click, ppc, roi media
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R.O.I. Media was fortunate enough to be invited to the launch of Google Engage in South Africa – CEO Allen Jaffe and Pay-Per-Click Manager Kyle Pretorius flew up to Johannesburg to attend the highly anticipated event…
Flights and Johannesburg traffic aside, the event was well attended and thoroughly enjoyable. The morning got off to a good start – everyone fresh and perky as a few Google gift bags were handed out and coffee and refreshments were served.
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As many internet users will have seen lately, Google is fiercely advertising an offer of a free R300 Adwords voucher to new users who sign up to Adwords. Not only is Google advertising online in ad spaces but they are also sending out emails to Gmail users offering the same promotion, as well as focusing on LinkedIn and other high traffic social sites.
The question is; what does all this mean for you, the advertiser, and how can R.O.I. Media help you enhance your advertising through Google Adwords? (more…)
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R.O.I. Media is pleased to announce that we are officially one step higher than being simply Google Adwords individually qualified. R.O.I. Media is now officially Google Adwords Partner Certified, a goal that we have undertaken to obtain since we launched our Payed Advertising Department. So, what does this mean for R.O.I. Media and our clients?
Experience:
The certification ensures current and future clients that we are highly experienced in managing large and small accounts. (more…)
Optimise your Google Adwords PPC Campaign and increase ROI with a calculator that enables you to maximise returns on your online spending budget, helping you get the most from your online campaigns.
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Google Display Network Image Ads
Keywords: ads, adwords, display network, Google, image, ppc
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For those of you who don’t know, Google Adwords ads take on many shapes and sizes other than regular text ads. These other ads take the form of image ads, video ads and media rich ads. This blog post will focus on image ads, as they are the most popular form of ads after text ads.
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Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.
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Keywords: advertising, adwords, Google, impression, online, Pay per Click, ppc, share
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