R.O.I. MEDIA

Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.

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Cost effective advertising, the holy-grail of marketing, the Shangri-La of high-way signage and double page spreads. Is there a solution out there that one can actually measure how much of your target market you’re actually reaching? Yes, if you know where to look. Pay per click advertising has been around a while now and any business with an awareness of just how much an internet presence contributes to a successful advertising campaign is already on board. If not, get out from under that rock that is business cards and flyers and step into the realm of the greatest innovation since pre-sliced bread. Enter: Google AdWords! CLICK HERE TO READ MORE

A lot has to be said about the Google Adwords Professional Advertising Exam (PPC exam). The most important part being that in order to pass the exam you will have to study, study, study! Here are a few tips on how to survive (and pass) the Google Adwords exam.
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There has been a little bit of controversy in the land of Google PPC recently, as Adwords users around the world are complaining that Google is taking too long to approve their PPC ads. If you have been using Google Adwords for a few years you might have noticed that the time taken for new or edited ads to be approved is becoming increasingly longer. This is especially the case when creating image ads and ads focused on content networks. Why is this happening, that is the PPC question that everyone is asking? CLICK HERE TO READ MORE

 

So you’ve got this stunning looking website ‘promoting’ your business and your website has been up for months, but for some reason nothing’s happening.

Your website is not ranking in Google at all and you are wondering why is this happening. What can you do to actually be ‘noticed’ in the major Search Engines?

Now, there are many reasons that might be prohibiting your website from being ranked on a major search engine like Google. The question is, what mistakes are you currently making on or to your website that is negatively influencing your rankings?

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