Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.
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Keywords: advertising, adwords, Google, impression, online, Pay per Click, ppc, share
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A lot has to be said about the Google Adwords Professional Advertising Exam (PPC exam). The most important part being that in order to pass the exam you will have to study, study, study! Here are a few tips on how to survive (and pass) the Google Adwords exam.
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So you’ve got this stunning looking website ‘promoting’ your business and your website has been up for months, but for some reason nothing’s happening.
Your website is not ranking in Google at all and you are wondering why is this happening. What can you do to actually be ‘noticed’ in the major Search Engines?
Now, there are many reasons that might be prohibiting your website from being ranked on a major search engine like Google. The question is, what mistakes are you currently making on or to your website that is negatively influencing your rankings?


