R.O.I. MEDIA

R.O.I. Media was fortunate enough to be invited to the launch of Google Engage in South Africa – CEO Allen Jaffe and Pay-Per-Click Manager Kyle Pretorius flew up to Johannesburg to attend the highly anticipated event…

Flights and Johannesburg traffic aside, the event was well attended and thoroughly enjoyable. The morning got off to a good start – everyone fresh and perky as a few Google gift bags were handed out and coffee and refreshments were served.

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R.O.I. Media is looking for a junior pay-per-click account manager to join our team. The ideal candidate will have experience in pay per click marketing, primarily within Google Adwords advertising and Facebook advertising, and any experience in additional platforms will be ideal. Any additional knowledge of online marketing such as SEO, SEM and SMM would be beneficial.

Primary job description:

- Setting up PPC/Adwords / Facebook Ad accounts for clients
- Analysis and optimisation of accounts
- Compiling account performance reports
- Liaising with customers and providing ongoing feedback on account performance
- Liaising with team to ensure professional customer service (more…)

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As many internet users will have seen lately, Google is fiercely advertising an offer of a free R300 Adwords voucher to new users who sign up to Adwords. Not only is Google advertising online in ad spaces but they are also sending out emails to Gmail users offering the same promotion, as well as focusing on LinkedIn and other high traffic social sites.

The question is; what does all this mean for you, the advertiser, and how can R.O.I. Media help you enhance your advertising through Google Adwords? (more…)

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Optimise your Google Adwords PPC Campaign and increase ROI with a calculator that enables you to maximise returns on your online spending budget, helping you get the most from your online campaigns.
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Cost effective advertising, the holy-grail of marketing, the Shangri-La of high-way signage and double page spreads. Is there a solution out there that one can actually measure how much of your target market you’re actually reaching? Yes, if you know where to look. Pay per click advertising has been around a while now and any business with an awareness of just how much an internet presence contributes to a successful advertising campaign is already on board. If not, get out from under that rock that is business cards and flyers and step into the realm of the greatest innovation since pre-sliced bread. Enter: Google AdWords! CLICK HERE TO READ MORE

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

There has been a little bit of controversy in the land of Google PPC recently, as Adwords users around the world are complaining that Google is taking too long to approve their PPC ads. If you have been using Google Adwords for a few years you might have noticed that the time taken for new or edited ads to be approved is becoming increasingly longer. This is especially the case when creating image ads and ads focused on content networks. Why is this happening, that is the PPC question that everyone is asking? CLICK HERE TO READ MORE