Flights and Johannesburg traffic aside, the event was well attended and thoroughly enjoyable. The morning got off to a good start – everyone fresh and perky as a few Google gift bags were handed out and coffee and refreshments were served.

What better way to start off an event of this nature than by having Google South Africa country manager Luke Mckend introduce the event. Listening to Mr Mckend speak was hugely inspirational and a massive privilege to say the least. We were fortunate enough to have a quick one on one chat with him during a tea break, where we talked about the growth of R.O.I. Media and the local online advertising market within South Africa. It was an honour to hear his insights and suggestions, even more so as he was as enthused as us during the conversation.

After tea, the launch consisted of talks by Google account managers who explained exactly how Google is capable of helping people in Johannesburg find petrol – a problem us Capetonians are fortunate enough to not have to worry about.

After lunch there was a fascinating talk on how mobile is exploding not only internationally but locally too, with Africa often being far ahead of the rest of the world in some areas of mobile. Despite a few internet connection problems (Google was not the internet supplier, as they pointed out) the videos and examples given were amazing. A great description of how a holiday trip can be completely organised, scheduled and enjoyed by simply using a mobile was absolutely brilliant, and demonstrations of picture searches using Google Goggles on a mobile device were mind blowing too. You’re able to search brands, mountains, landmarks and more just by searching the photo you took of it (this excludes organic objects, so get your mind out of the gutter).

Once the conference wrapped, Allen and I were fortunate enough to be able to get a speed dating session with some of the Google Employees. Allen was able to have a one on one with a Google agency manager while I was able to get time with a Google account manager, which gave us valuable time to bounce ideas and questions off of real life Google employees.

After a long day of mind blowing talks, laughs, superb networking and good food, we hopped a plane back to Cape Town with a world of new knowledge to share.

At the end of the day, the Google Engage launch allowed agencies to engage with and connect with Google more easily, which is a valuable advantage. The biggest plus is that agencies are able to connect with their clients better by using Google Engage as a direct source of information, allowing them to become more knowledgeable about Adwords and the PPC market.

Google Engage = engaging and connecting to create a better PPC industry.

Primary job description:

- Setting up PPC/Adwords / Facebook Ad accounts for clients
- Analysis and optimisation of accounts
- Compiling account performance reports
- Liaising with customers and providing ongoing feedback on account performance
- Liaising with team to ensure professional customer service

Requirements
- Some experience in Paid Search Management, (Google Adwords, Facebook etc.)
- Strong writing and communication skills
- Customer service oriented
- Able to work systematically

Personal Skills/Attributes
- Energetic and enthusiastic
- Hard-working and loyal
- Honest and reliable

Details
Remuneration: Market Related
Province: Western Cape
Education  level: Matric
City: Cape Town
Type: Permanent
Job level: Junior/Mid-weight

Contact
Kyle
ROI Media
jobs@roimedia.co.za

NO RECRUITERS! Only Cape Town residents may apply please.
Apply via email
Phone-in candidates will not be considered

The question is; what does all this mean for you, the advertiser, and how can R.O.I. Media help you enhance your advertising through Google Adwords?

The most obvious reason why Google is pushing free vouchers at the moment is to make money. Google wants you to use the voucher and then spend more of your own money to continue running your campaign once it is depleted. Google, like any company, is interested in turning over a profit for their shareholders by allowing advertisers to pay for advertising space on their search results.

In turn, you could possibly make a profit within your own business by advertising on Google.

The next question is: why did I say “you could possibly make a profit within your own business” and not “you will definitely make a profit” when using Adwords? Well, that is where R.O.I. Media steps in.

Throwing a campaign together in Adwords, creating ads and setting the campaign live takes minimal effort and a very short amount of time. However, when R.O.I. Media sets up a campaign we do it meticulously while optimising, monitoring, taking control and squeezing the absolute maximum out of the campaign that you can get. This sort of Adwords management comes from years of experience and expertise in the industry.

R.O.I. Media thrives on creating and running the most highly optimised Adwords campaigns. Years of experience, as well as being a Google Adwords Certified Partner, means R.O.I. Media is able to drive relevant and highly targeted traffic to your site through Google Adwords advertising. We make sure that every cent of your budget is being spent on the most relevant clicks and on users who are most likely to bring your business ROI.

R.O.I. Media takes the hassle out of Adwords advertising, allowing you to focus on other areas of your business with the peace of mind that your budget is being spent wisely and your campaign is being tweaked and constantly monitored by professionals who eat, sleep and live Adwords advertising.

If you would like to take Google up on one of their R300 voucher offers and advertise online, or are interested in taking your existing Adwords campaign to the next level, please contact R.O.I. Media and allow us to help you get the most out of your Adwords budget. Let us help your business make ROI!

The ROI Calculator works by measuring performance levels of a Google Adwords Campaign, such as CPC (Cost Per Click), CPA (Cost Per Acquisition), CTR (Click Through Rate), as well as other external factors. Then using those stats we are able to calculate via points along a graph when a Google Adwords Campaign and segments within the campaign would become profitably beneficial for your business.

To demonstrate how powerful the ROI Calculator really is, R.O.I Media is offering a free digital campaign evaluation to the first 20 readers who respond. The results of the test will empower you to improve upon your existing online ad campaign or educate on whether to launch a paid campaign through Google Adwords. To take advantage of this offer, email calculator@roimedia.co.za with your name, telephone number and website address for a free evaluation and find out ROI Media can help increase your businesses’ profits through your Paid Campaigns.

Yes, if you know where to look.

Pay per click advertising has been around a while now and any business with an awareness of just how much an internet presence contributes to a successful advertising campaign is already on board. If not, get out from under that rock that is business cards and flyers and step into the realm of the greatest innovation since pre-sliced bread. Enter: Google AdWords!

Why AdWords and why does it differ from any other method of advertising? In two words: Measureable impression share.

Impressions are the number of times your ad displays itself to the world at large that you’re targeting. So it therefore makes sense that impression share would be the ‘share of voice’ you have in that market amongst your competitors.

Not only does this handy feature tell you how you fair against the rivals, but also lets you know where you’re falling short. Overall impressions can be broken down into a 3-way split in this way: Current impression share, impression share lost from budget and impression share lost from ad rank.

Impression share lost from budget is fairly self-explanatory, a daily limit will determine just how many clicks you’ll receive and in most cases you would be acquiring as many as possible, right? So long as they’re coming from worthwhile potential customers of course. You could be limited depending on your product/service as big competitors may have deeper pockets than you.

Impression share lost from ad rank is determined by how well your ads perform amongst the rest. A number of factors influence this figure and mastering the art of the perfect campaign takes time. The key areas to focus on would be the quality score that you’re granted on your ads, relevant click-through pages and, most importantly, bid price on your keywords. Bidding price will ultimately determine how high up your ad will display in the list and thus influence ad rank.

Here’s an example on how you can troubleshoot an advertising flaw using this tool:

Joe’s fax-to-email business has been on adwords for quite some time. Recently he’s spotted an inconsistency in the number of sales that he’s been making and it doesn’t look pretty. Joe’s been measuring his AdWords PPC conversions (actual sales generated online from his website), and there’s been a significant drop of late. The first place he looks: Impression share! He sets up a 3-way pie chart that determines how the ideal 100% impression share is split into the main categories. Immediately he can tell that impression share lost from adrank is now a bigger slice than before and the loss from budget remains the same. In knowing this he’ll now focus his AdWords efforts on assigning his Ads more specific landing pages on his site, pushing up the bids on his keywords that grant less-than-ideal ad position and maybe even cull a few keywords that have not converted and/or have a poor click through rate. He may also throw in a few more bucks per day to compensate for the up in bid price and not harm the impression share lost from budget.

For centuries advertisers in every industry have been plagued with approximation, ball park figures and AB testing when it comes to getting their name out there and seeing a return. The impression share tool offers surety that you’re hitting the mark, getting accurate figures and above all; determining what you’re doing wrong and how to fix it.

That is why being on the coveted 1st page of search engines is all that matters. Putting your time, effort and finances into constructing a website that is buried deep in the search engine results, will be like constructing a huge billboard for your business and then placing it in the middle of the desert. Unlike politicians making empty promises to win your trust, search engines will ensure that you reap the benefits if you ‘follow ‘them. In layman’s terms, follow their rules and you will be sure to benefit from the exposure of your top rankings.

There is a saying that goes ‘You are who Google says you are’ and that simply translates to the following fact: If search engines do not rank you in the top 10 for you industry related keywords, they do not see you as a formidable force in your industry (and web users will use the same analogy).

Ask yourself this, ‘Will you pick up and read a newspaper dated 1999 or one which was printed last night?’ The answer is quite simple. So say NO to copying content from other websites and receive fresh, never before crawled content. Say NO to meta data spamming and non-friendly search engine optimization practices. Say NO to harmful elements on your site that can give you a quick boost but will ultimately affect your site negatively. Say NO to digging your own site’s grave!

Be part of the online revolution! We offer services ranging from online business development, Search Engine Optimization (SEO) to Pay Per Click (PPC). We will secure your ‘billboard’ on a spot next to a busy freeway, which is the only pathway to all major cities. Ensure your online success and say YES to R.O.I Media!

If you have been using Google Adwords for a few years you might have noticed that the time taken for new or edited ads to be approved is becoming increasingly longer. This is especially the case when creating image ads and ads focused on content networks. Why is this happening, that is the PPC question that everyone is asking?

The answer is simple, and it boils down to the sheer number of people and businesses (as well as spammers) using Adwords. The number of ads being created by current and new Adwords users is growing daily, and while Google has some strict policy guidelines about what is and isn’t allowed in ads, all ads that have been created still have to be reviewed and approve/disapproved. It seems that some ads get reviewed by computer systems and algorithms, but image ads and those targeting content network seemingly has to be viewed by a physical person. This method, unlike a computer system, is time consuming and causes a delay when waiting to get ads approved, but it does allows for more accuracy in the reviewing process.

Some PPC users have stated that Google may take up to 46 working hours to approve ads. That means that ads could be approved after approximately 7 working days. If you happen to submit an ad for approval on a Friday afternoon then you better be prepared to wait a little longer, as over weekends there is less man-power to review ads so the process is delayed even further. Google is, however, double-checking the ads. This means that all ads are being reviewed twice ever since the FTC (Federal Trade Commission) has taken a firm stance and Google was forced to become extremely strict with regard to ads.

I already hear everyone crying, “What is Google doing about increasing the speed of the review process?” Well, the answer is simple – at this moment, based on my exhaustive research into the subject, I surmise that Google is not doing anything it is telling anyone about! In all likelihood Google is working behind the scenes on an ingenious way to speed up the process, or perhaps they already have a solution. The fact of the matter is that we just don’t know yet and we will have to wait and see what Google has in store for us mere mortals.