R.O.I. MEDIA

Cost effective advertising, the holy-grail of marketing, the Shangri-La of high-way signage and double page spreads. Is there a solution out there that one can actually measure how much of your target market you’re actually reaching? Yes, if you know where to look. Pay per click advertising has been around a while now and any business with an awareness of just how much an internet presence contributes to a successful advertising campaign is already on board. If not, get out from under that rock that is business cards and flyers and step into the realm of the greatest innovation since pre-sliced bread. Enter: Google AdWords! CLICK HERE TO READ MORE

The Google PPC AdWords qualification is a tough beast to conquer. It is a ruthless two hour test that turns the bravest of men into quivering mice. Yet not R.O.I Media’s Kyle Pretorius. He is one of the brave, one of the bold and one of the few to gain this much coveted qualification from the all-mighty Google. I spoke to Kyle (also an SEO specialist) and he imparted a few words of wisdom my way.

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A lot has to be said about the Google Adwords Professional Advertising Exam (PPC exam). The most important part being that in order to pass the exam you will have to study, study, study! Here are a few tips on how to survive (and pass) the Google Adwords exam.
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Primary job description:

- Setting up PPC/Adwords accounts for new clients
- Analysis and optimisation of accounts
- Compiling short account performance reports
- Liaising with customers to provide ongoing feedback on account performance
- Liaising with team to ensure professional customer service
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Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

There has been a little bit of controversy in the land of Google PPC recently, as Adwords users around the world are complaining that Google is taking too long to approve their PPC ads. If you have been using Google Adwords for a few years you might have noticed that the time taken for new or edited ads to be approved is becoming increasingly longer. This is especially the case when creating image ads and ads focused on content networks. Why is this happening, that is the PPC question that everyone is asking? CLICK HERE TO READ MORE

Last week, Google released an interesting snippet of information – on average 20% of web browsers click on paid advertising links (sponsored Ads that you see on the right-hand side of the screen) while the other 80% of the online nation hit organic results. Previous studies indicated that one in 20 people click on the sponsored Ads. Regardless of whether it’s a 5% or 20% hit rate it still makes me wonder why people are spending the largest part of their online marketing budgets on Pay per Click campaigns rather than Search Engine Optimization – the manner in which one attains top organic rankings. CLICK HERE TO READ MORE