Link Building is a rather self-explanatory term describing the process of creating inbound links to your own site. This is mainly achieved by getting your site listed in e-zines, newsletters, directories, search engines, etc.
Widely whispered to be one of the most important aspects of Search Engine Optimisation, link building is very much like starting an exercise routine. Not the easiest of tasks by a long shot, it takes time and effort to get a successful link building campaign off the ground and even more time to see the results of your efforts. Suffice to say you’ll have to run around the track a few times before the muscle starts to show.
