R.O.I. MEDIA

If you look at the top of your browser, in the address bar you will see a URL such as http://www.roimedia.co.za/blog, which is the address of the site you are visiting.

The URL structure, along with other on-page SEO elements, should work to help your search engine visibility and rankings. In this post we are only going look at basic URL structure, to analyse the difference between a good URL and a bad one.

Bad URLs

Take a look at the following URL:

http://www.badurl.com/banana.asp?id=1_&category=234_1

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If you still think of a website as a “nice to have”, you need to get out of the 90′s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”

Don’t guess internet behavior based on your own – you’re wrong!

 

Define a goal

Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
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Fame is a deceptive beast. The allure of money, popularity and renown cannot be beat. Writing fills this aching gap with pages upon pages of well-constructed content that will hopefully live forever in the minds of your audience. SEO copywriting, unlike above-the-line copywriting, may not rocket my name into a glittering pantheon of stardom, but it will elevate any standard website, causing it to climb up the search engine rankings faster than my friend would climb up an oak tree to avoid the police. And like a drunken miscreant, this process takes times. CLICK HERE TO READ MORE

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

We all know that links are extremely important when it comes to SEO and to get your site ranking for all those top industry keywords. We are so obsessed with acquiring those inbound links every month that many of us forget that the links you create internally between the pages of your site are also an extremely important element in Onsite SEO. CLICK HERE TO READ MORE

Have you ever heard the saying: “content is king”? Well it is one of the most fundamental things you must do to your website if you want any exposure whatsoever. The World Wide Web is a collection of billions of web pages from all over the globe. This content can be accessed at the click of a button. There is all types that you will come across; some good, most bad and a lot very spammy. So to set yourself apart from the rest of the pack you should write quality content for your website that is unique and relevant to your industry. This is a key element of SEO. Here are a few great tips to make your content work for you: CLICK HERE TO READ MORE

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting any queries. Keyword research should be the first step in any SEO campaign. Finding the perfect keywords for your specific niche or industry is a must. Without knowing which keywords you want to target, you won’t be able to write any content for your website. When you write content first and then research your keywords second, you probably will have to plug those keywords into your written content, wasting your valuable optimization time. Finding the right keywords to target can be quite a process: CLICK HERE TO READ MORE