R.O.I Media | Search Engine Optimization (SEO) Professionals » search engine optimization

Almost Famous

Steven — Fri, 08 Jan 2010 06:45:37 +0000

Fame is a deceptive beast. The allure of money, popularity and renown cannot be beat. Writing fills this aching gap with pages upon pages of well-constructed content that will hopefully live forever in the minds of your audience. SEO copywriting, unlike above-the-line copywriting, may not rocket my name into a glittering pantheon of stardom, but it will elevate any standard website, causing it to climb up the search engine rankings faster than my friend would climb up an oak tree to avoid the police. And like a drunken miscreant, this process takes times.

Writing is an art, SEO copywriting is a skill – sometimes you are painting a wall, other times you are designing a ten foot mural with ghosts and ninjas, or ninja ghosts. In essence, the search engines like Google, Bing, Yahoo and Ask.com want decent content. They crave it and the absence of engaging, typo free, grammatically correct content will cause your rankings to plummet, if you are investing in an online marketing strategy. Did you ever wonder how a website such as Google remains the king of the hill? Relevant content that people can use keeps the punters coming back for more, every time. If there as an answer, Google can find a solution. Its fame is its relevance.

You can’t copy a great artist either. One of the biggest crimes for any website (SEO-wise) is to include duplicate content on your site. This includes stealing two fabulous lines from one site. Plagiarism in any form must be avoided, or risk your work sinking to the bottom of the rankings faster than Jennifer Lopez’s film career.

You can’t put a price on fame – so research the very best keywords before you begin ranking for arbitrary keywords that make little sense. If you own a car rental site, look towards the holy union of ‘car rental’ plus whatever city you live in. In time, your understanding of the keywords in correlation to your websites will improve – this is a priceless skill; for everything else, there’s Google AdWords Keyword tool. Keep your writing to the point, filled with the correct amount of keywords and relish in improved rankings and a steady growth. Your personal fame is a measurement of your creativity; continue writing and find success in your growth as an SEO writer.

Cyberworld without Search Engines

Germe — Thu, 17 Dec 2009 08:08:17 +0000

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through.

Just as the real world needs proper organisation to function, the World Wide Web needs proper structure. More than 80% of all web users hunt for information on the internet using search engines. Like the legal laws of a country, so are the ranking algorithms of Search Engines, and without them being in place, it simply would have been a really massive pile of useless information. You can just imagine that if search engines displayed information that was not at all related to search queries, more than 80% of web users would have nowhere to go, no means to find the end to a heated debate between two mates regarding who won the 1992 Soccer World Cup. Oh the disaster! Cyberworld activity would diminish rapidly, and like dinosaurs, would only be referred to as a previously existent fossilized entity.

That is why being on the coveted 1st page of search engines is all that matters. Putting your time, effort and finances into constructing a website that is buried deep in the search engine results, will be like constructing a huge billboard for your business and then placing it in the middle of the desert. Unlike politicians making empty promises to win your trust, search engines will ensure that you reap the benefits if you ‘follow ‘them. In layman’s terms, follow their rules and you will be sure to benefit from the exposure of your top rankings.

There is a saying that goes ‘You are who Google says you are’ and that simply translates to the following fact: If search engines do not rank you in the top 10 for you industry related keywords, they do not see you as a formidable force in your industry (and web users will use the same analogy).

Ask yourself this, ‘Will you pick up and read a newspaper dated 1999 or one which was printed last night?’ The answer is quite simple. So say NO to copying content from other websites and receive fresh, never before crawled content. Say NO to meta data spamming and non-friendly search engine optimization practices. Say NO to harmful elements on your site that can give you a quick boost but will ultimately affect your site negatively. Say NO to digging your own site’s grave!

Be part of the online revolution! We offer services ranging from online business development, Search Engine Optimization (SEO) to Pay Per Click (PPC). We will secure your ‘billboard’ on a spot next to a busy freeway, which is the only pathway to all major cities. Ensure your online success and say YES to R.O.I Media!

SEOriously Underestimated

adam — Mon, 09 Feb 2009 12:58:00 +0000

Last week, Google released an interesting snippet of information – on average 20% of web browsers click on paid advertising links (sponsored Ads that you see on the right-hand side of the screen) while the other 80% of the online nation hit organic results. Previous studies indicated that one in 20 people click on the sponsored Ads. Regardless of whether it’s a 5% or 20% hit rate it still makes me wonder why people are spending the largest part of their online marketing budgets on Pay per Click campaigns rather than Search Engine Optimization – the manner in which one attains top organic rankings.

The reality is that the majority of online companies allocate the largest part of their budgets towards Pay per Click advertising campaigns. In the US, paid advertising is expected to grow by 15% in 2009 – reaching $12 billion. Some companies spend up to $60 000 a month on PPC advertising costs and hardly anything on Search Engine Optimization.

Don’t get me wrong, there is nothing wrong with paid advertising; it allows you to get instantaneous traffic from your desired target market, you can pick how much you want to spend per day/month/year and is guaranteed to improve overall ROI. Additionally, when it comes to SEO, it can take anywhere between one and 12 months to achieve top rankings in the organic results.

When it comes to which approach is better, one can argue that SEO is a far more superior long-term strategy. The advantages of Search Engine Optimization include:

• No direct marketing costs when your company’s advertisements get clicked.

• Targeting at least 80% of the Search Engine market.

• When your site ranks well you are pretty much up there all of the time which means that your long-term marketing costs decrease over time.

• Top ranking organic results have a far better conversion rate.

In the few years that I have been involved in online marketing I have experienced that companies that allocate more of their internet marketing budget towards SEO experience far higher returns. Clearly, this statement will only hold true when you use an SEO company that knows what they are doing and can deliver top rankings in the Search Engines.

It’s important to note that given the complexity and ever-changing nature of Google’s ranking algorithm there is no SEO company in the world that can provide a top ranking guarantee. At the same time, a really good SEO company will be able to provide examples of their ranking performance and be able to guarantee consistent growth in traffic volumes.

If you are looking for an SEO company that knows what they are doing and can provide a long list of current rankings in competitive markets – then look no further. We have dozens of SEO clients from a diverse range of industries, who are all reaping the rewards of organic traffic and experiencing phenomenal ROI.

Want to increase your traffic, revenue and profits? Contact us today to get a free SEO quote!