R.O.I. MEDIA

So it seems that Google has updated its algorithm to improve freshness rankings based on some of the various authority websites out there, but there’s really only one that matters when it comes to this: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

So, based on this, it’s obvious why so many webmasters become nervous, especially since the Panda update a few months ago which affected sites’ rankings based on the quality of their content and various other metrics.
So for now, it’s clear that all SEO agencies and companies alike, as well as online business owners, need to direct their attention and focus towards updating their content more frequently. Not only is this often times difficult, but it requires a lot of resources. If you find yourself to be outranked by queries from fresh and new content which you use to rank for, then you’ll obviously have to think about creating new content more often. (more…)

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If you still think of a website as a “nice to have”, you need to get out of the 90′s. We have moved beyond that stage, we should have at least. A website should have a goal defined: “What should your website do for you?”

Don’t guess internet behavior based on your own – you’re wrong!

 

Define a goal

Every website has a goal, a reason for existence. The times of just being there for the sake of it are over. Even more so, your website’s goal should be supporting your integrated business model. In the best case scenario, you should define a multitude of goals. Even though not every business is suitable for the internet, keeping your finger on the wrist never hurts.
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Fame is a deceptive beast. The allure of money, popularity and renown cannot be beat. Writing fills this aching gap with pages upon pages of well-constructed content that will hopefully live forever in the minds of your audience. SEO copywriting, unlike above-the-line copywriting, may not rocket my name into a glittering pantheon of stardom, but it will elevate any standard website, causing it to climb up the search engine rankings faster than my friend would climb up an oak tree to avoid the police. And like a drunken miscreant, this process takes times. CLICK HERE TO READ MORE

Imagine a world where there was no order; a world where everything goes and nothing needs any type of organisation. Like a University class list filled with names in non-alphabetical order, it would be chaos! Think of duplicate street names in one suburban area, think of houses all constructed in the exact same manner, how would you at the end of the day pick up that special package you got for a bargain deal through a classified ads bulletin? This is what Cyberlife would have been like without search engines. Through their rules and regulations, they ensure that all website owners implement Search Engine Optimisation practices on their sites to make the web a much better place to roam through. CLICK HERE TO READ MORE

We all know that links are extremely important when it comes to SEO and to get your site ranking for all those top industry keywords. We are so obsessed with acquiring those inbound links every month that many of us forget that the links you create internally between the pages of your site are also an extremely important element in Onsite SEO. CLICK HERE TO READ MORE

A good SEO strategy can be invaluable to your company. Increased visibility can lead to more customers visiting your website which will, in turn, hopefully generate more sales. There are many online marketing companies out there that will be more than happy to offer you their services.

However, with great power comes great responsibility. Many unethical SEO companies peddle suspect online marketing strategies to a naïve public. Due to the involved nature of search engine algorithms and society’s rudimentary understanding thereof it is frighteningly easy to fall prey to such companies. The following are a few supposedly “sure-fire” strategies to look out for.

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