R.O.I. MEDIA

Our business relies on our ability to provide accurate rankings for our clients. Often, our clients will view incongruous information as opposed to our SERPS (Search Engine Results Pages) and vice-versa. With the introduction of Google personalised search, results are often tailored to the individual based on their browsing history. Click on your competitor too many times, and they will appear above your site. This is because Google thinks that they are more relevant for you, as you keep on continuously clicking on them.

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The Google PPC AdWords qualification is a tough beast to conquer. It is a ruthless two hour test that turns the bravest of men into quivering mice. Yet not R.O.I Media’s Kyle Pretorius. He is one of the brave, one of the bold and one of the few to gain this much coveted qualification from the all-mighty Google. I spoke to Kyle (also an SEO specialist) and he imparted a few words of wisdom my way.

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Too many times we see companies launching new site designs, cms systems or versions of their websites without factoring the correct migration strategy. After launch, the organic traffic often dries up very quickly due to an incorrect migration strategy. This is when the red flag goes up, and people wonder what happened to their valuable traffic.

When web developers start coding the new site, they will launch on a development URL such as http://clientsite.webdesigncompany.com and this will be sent to clients for feedback and progress. Once the clients are 100% happy that the new site is “good to go”, they sign off and instruct the web design/development company to launch their new site. Many development companies make some common SEO mistakes that will most likely result in problems when the site goes live.

I have highlighted a few problems and solutions that you can implement to avoid this happening to your site.

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Cape Town based web marketing company with a global reach are looking for a Junior SEO Specialist to join the SEO and Conversion team.

It’s an exciting time for us, with great growth year on year; we need talented professionals to join a lively Cape Town office. You will be responsible for delivering results. It’s a fast paced environment so can you think on your feet?
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A spot in Google’s local business search results is what every business should be aiming to reach. As you have probably seen, Google Local often dominates above the fold. If you think of a webpage as real estate, above the fold is a prime piece of property due to the huge amount of exposure it gets. CLICK HERE TO READ MORE

Social Media is a power online marketing strategy that can not only strengthen brand loyalty, improve customer relations but also bring traffic to your website. Any company that wants to have a strong web presence needs to make sure they incorporate social media into their online marketing campaign. CLICK HERE TO READ MORE

Approximately 67,566 new websites or domains enter the online arena every day. Sure, some of them are here for a brief stay. Others might be your next fierce competitor however and are here to stay. Online competition gets more intense by the day. In such a highly competitive market, every element counts. The URL and its structure is often overlooked as an SEO element, nonetheless it holds many benefits. CLICK HERE TO READ MORE