R.O.I. MEDIA

If you are currently using the internet as a marketing tool, then you already know that SEO is one of the most important weapons in your online marketing arsenal. Without it, your business will be virtually invisible to the casual internet browser. The question is, should you outsource a firm to handle your online marketing strategy or should you keep things simple and conduct your SEO business in-house? It is a common misconception that in-house SEO is the more cost-effective solution. In terms of Rands and cents this might quite frequently be the case, but once you start evaluating the situation from a return on investment standpoint, the picture begins to look a whole lot different. Search engines change their algorithms often, new rules are constantly formulated and to keep up you will need the resources and time to find, understand and implement the necessary changes to keep your website updated and viable. CLICK HERE TO READ MORE

I often have people asking me for tips on SEO. I never know what to say, because SEO focuses on a wide spectrum of areas. Would you like tips on the optimisation of meta-data, SEO link-building or perhaps keyword research? The fact of the matter is that SEO covers so many areas, and even so-called SEO experts don’t always realize just how many factors have to be taken into account. In truth there is no specific level of importance in SEO. While link building is an important factor, so is correct keyword research and keyword placement, as is optimizing meta-data description tags. Performing these tasks may take different lengths of time, but this doesn’t mean that since one SEO task takes longer than another that it is more important. CLICK HERE TO READ MORE

The online marketing world is developing at a tremendous rate every single day and along with it, the way we approach search engine optimization. In such a dynamic environment it is par for the course that there are going to be some fundamental principles that fall by the wayside, that is why we thought it wise to compile a handy little checklist for those of you who like to stay on top of things. Common SEO mistakes to avoid include: CLICK HERE TO READ MORE

I’m copywriter, and it means the world to me. Copywriting promotes an idea; it generates interest in the topic of my choice. Yet, I do not write for magazines and my work will never be displayed on a billboard high above Long Street. I am an SEO copywriter and my work targets both the casual browser and the search engines. It has to be well-written, correctly structured, typo-free and keyword rich. I began with little knowledge of the realm, with only my innate writing ability and a desire to learn guiding me through my first months of copywriting. This however, was not enough for my job. CLICK HERE TO READ MORE

In the world of SEO, the onsite elements might not carry as much weight as the offsite SEO elements, but if onsite SEO isn’t done up to the correct standards, your site rankings for those coveted Top Industry Keywords will most assuredly become negatively influenced. At ROI, we have created an Onsite SEO Checklist to ensure that all elements will be implemented when working on our client’s sites. A checklist like this is invaluable when benchmarking the SEO status of a website.  By using an onsite SEO checklist in this manner, one can see exactly which elements are not present and what steps need to be taken in order to implement them.  Listed below are a few of the most important elements which should be implemented for SEO compliance. CLICK HERE TO READ MORE

Last week, Google released an interesting snippet of information – on average 20% of web browsers click on paid advertising links (sponsored Ads that you see on the right-hand side of the screen) while the other 80% of the online nation hit organic results. Previous studies indicated that one in 20 people click on the sponsored Ads. Regardless of whether it’s a 5% or 20% hit rate it still makes me wonder why people are spending the largest part of their online marketing budgets on Pay per Click campaigns rather than Search Engine Optimization – the manner in which one attains top organic rankings. CLICK HERE TO READ MORE

Let’s kick off by better understanding why you need links to point to your site, and what are the benefits for SEO.  After all, when we were younger we were taught that pointing was rude, so what has changed? Why do we build Links? The two main reasons are:

1. Search Engine Rankings

Inbound links are very important to your website. Every inbound link associated with your website counts as a ‘vote’ in the eyes of the Search Engines. Why a vote? An inbound link is effectively a vote of confidence. Search Engines assume that if another website is willing to link to yours you must have something worthwhile on there. In other words, the more quality, one-way inbound links you have pointing to your website, the more popular your site will be with the Engines.

CLICK HERE TO READ MORE