R.O.I. MEDIA

I often get asked the question: “Which is better Search Engine Optimization or Pay per Click Advertising?” The truth is that both are excellent online marketing strategies and it all really depends on your existing circumstances, goals and budget. CLICK HERE TO READ MORE

Have you ever heard the saying: “content is king”? Well it is one of the most fundamental things you must do to your website if you want any exposure whatsoever. The World Wide Web is a collection of billions of web pages from all over the globe. This content can be accessed at the click of a button. There is all types that you will come across; some good, most bad and a lot very spammy. So to set yourself apart from the rest of the pack you should write quality content for your website that is unique and relevant to your industry. This is a key element of SEO. Here are a few great tips to make your content work for you: CLICK HERE TO READ MORE

So, you are a budding webmaster huh? You have hopes and dreams to one day run an online business that will bring you money from now until old age. Your site has been built and you are ready for the masses to see it. So you wait and wait and nothing seems to be happening. This is a huge problem for website owners all over the world. Unfortunately your website is a virtual drop in the ocean. Without a proper search engine optimisation game plan you really have little hope of ever being found online. Every day, millions of new sites, pages, pictures, audio files and videos are uploaded onto the vast plains of the internet, all competing for exposure. Your website or webpage is just another one of these many pages. So what can you do to make yours stand out from the rest (as far as search engines go, that is.)? CLICK HERE TO READ MORE

A blog is a great way to communicate with your online visitors. A blog can be defined as: “An online diary where people can post messages and others may view and respond to the posts.” So what does this mean for your business? Well, for one thing, this means you have the ideal opportunity to interact with your visitors on a more informal platform. Blogs are a fantastic way to add unique, quality content onto your site without having to be as formal as you usually would. Adding information like company news, industry news and press releases adds quality, on topic content to your website. Remember, the more relevant content you have on your website, the better chance of it being found. Another reason for having a company blog is that they enable you to interact publicly with your customers. Blogs have the ability for people to leave comments on your posts. This means that if your company launches a new product/service you have a great opportunity to answer any questions people might have about it. This can lead to an increased sales conversion rate. The question then needs to be asked, do you go for an offsite or onsite company blog? First let’s look at the difference between the two. CLICK HERE TO READ MORE

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting any queries. Keyword research should be the first step in any SEO campaign. Finding the perfect keywords for your specific niche or industry is a must. Without knowing which keywords you want to target, you won’t be able to write any content for your website. When you write content first and then research your keywords second, you probably will have to plug those keywords into your written content, wasting your valuable optimization time. Finding the right keywords to target can be quite a process: CLICK HERE TO READ MORE

Link Building is a rather self-explanatory term describing the process of creating inbound links to your own site. This is mainly achieved by getting your site listed in e-zines, newsletters, directories, search engines, etc.

Widely whispered to be one of the most important aspects of Search Engine Optimisation, link building is very much like starting an exercise routine. Not the easiest of tasks by a long shot, it takes time and effort to get a successful link building campaign off the ground and even more time to see the results of your efforts. Suffice to say you’ll have to run around the track a few times before the muscle starts to show.

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Site Structure And SEO
Site structure and SEO go hand in hand. Failing to properly plan your website’s interlinking could mean you may lose out considerably on your internet marketing prowess.

Navigation
How do you structure your website to ensure that it is easily accessible? Are you making the site accessible to search engines or to your visitors? Well the answer is quite simple: you need to do both. A huge mistake many people make is to either design their website purely for the human eye, or go the other way and build a site only for search engines. For example: I am sure you have seen websites with really good-looking menus. A lot of the time these menus are built in Flash or JavaScript, making it impossible for search engines to follow those links. The menu might look great, but from an SEO standpoint it is pretty pointless.

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