The easiest way to explain the concept of Search Engine Optimization to a layman is to liken the Internet to a chaotic desk and search engines to an elaborate filing system designed to make the scores of information on the Net accessible to us mere mortals. In keeping with this analogy you can then proceed to explain that if a web owner wants consumers to find and explore his or her website they have to make sure their site gets ‘filed’ correctly.
Being consumers ourselves, we know that we hardly ever glance at our search results past the second page. This means if you want a user to notice your site it has to rank within the first twenty websites listed (preferably the first ten) and with the Internet becoming an increasingly saturated advertising medium this can be much easier said than done. This is where SEO comes in. Optimizing a page means it gets more visible and hence more accessible. There are many ways to optimizing a website, but they can be broken into two main categories: on-page optimization and off-page optimization.
However, with great power comes great responsibility. Many unethical SEO companies peddle suspect online marketing strategies to a naïve public. Due to the involved nature of search engine algorithms and society’s rudimentary understanding thereof it is frighteningly easy to fall prey to such companies. The following are a few supposedly “sure-fire” strategies to look out for.
So you’ve got this stunning looking website ‘promoting’ your business and your website has been up for months, but for some reason nothing’s happening.
Your website is not ranking in Google at all and you are wondering why is this happening. What can you do to actually be ‘noticed’ in the major Search Engines?
Now, there are many reasons that might be prohibiting your website from being ranked on a major search engine like Google. The question is, what mistakes are you currently making on or to your website that is negatively influencing your rankings?
