R.O.I. MEDIA

Recent statistics have shown that social networking sites such as Facebook and Twitter are getting more visitors than traditional search engines. If there was ever a time to invest in your social media campaign, this is it! The influence of social networks in web search has become more prominent than ever before.

In October 2009 Google began to include a Twitter feed in its search results. In October Bing declared their love of Facebook by collaborating in order to personalise search results. What this means is that your individual search experience could be based on the Likes of your Facebook friends. These days social networks have a huge sphere of influence in a person’s life. People make decisions to buy products based on the opinions of their peers. This is why user reviews have worked so well on sites like Amazon. com. (more…)

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Social Media is a power online marketing strategy that can not only strengthen brand loyalty, improve customer relations but also bring traffic to your website. Any company that wants to have a strong web presence needs to make sure they incorporate social media into their online marketing campaign. CLICK HERE TO READ MORE

Let’s kick off by better understanding why you need links to point to your site, and what are the benefits for SEO.  After all, when we were younger we were taught that pointing was rude, so what has changed? Why do we build Links? The two main reasons are:

1. Search Engine Rankings

Inbound links are very important to your website. Every inbound link associated with your website counts as a ‘vote’ in the eyes of the Search Engines. Why a vote? An inbound link is effectively a vote of confidence. Search Engines assume that if another website is willing to link to yours you must have something worthwhile on there. In other words, the more quality, one-way inbound links you have pointing to your website, the more popular your site will be with the Engines.

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