Too many times we see companies launching new site designs, cms systems or versions of their websites without factoring the correct migration strategy. After launch, the organic traffic often dries up very quickly due to an incorrect migration strategy. This is when the red flag goes up, and people wonder what happened to their valuable traffic.
When web developers start coding the new site, they will launch on a development URL such as http://clientsite.webdesigncompany.com and this will be sent to clients for feedback and progress. Once the clients are 100% happy that the new site is “good to go”, they sign off and instruct the web design/development company to launch their new site. Many development companies make some common SEO mistakes that will most likely result in problems when the site goes live.
I have highlighted a few problems and solutions that you can implement to avoid this happening to your site.
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