Alpha Sales - Case Study

Client Name: Website URL: Products: Goal: Services Offered:

Alpha Sales http://www.alphasales.co.za Office Furniture & Built in Cupboards. Increase Online Sales Search Engine Optimisation

Company Profile

Alpha Sales is an office furniture supplier based in South Africa, with over 25 years of experience in the industry. Dealing exclusively in factory rejects, factory overruns and second hand office furniture, Alpha Sales is one of the top second hand office furniture suppliers in the country.

The Brief

Alpha Sales approached R.O.I. Media to market their new website online and increase their presence in search engines. The client's key focus was to improve their keyword rankings within the natural results of search engines to generate higher volumes of traffic, and create a healthy flow of enquiries via their website. The type of keywords the client was aiming to rank for related to industry specific phrases such as 'office cupboards', 'office furniture suppliers', 'stationery cupboards', 'office storage units' and other high ranking phrases.

The Solution

In February 2009, we rolled out the SEO campaign for Alpha Sales. Given the low to medium keyword competition level of this client’s keyword group, we set a seven month target to achieve top 10 search engine rankings for their primary keyword phrases.

The first month of the campaign focused on onsite setup, which included a content improvement strategy as well as minor design and development tweaks to ensure that our intensive onsite checklist was passed.

Once the initial setup was complete, the ongoing monthly campaign management was initiated. Monthly services included content enhancements, onsite optimisation, keyword targeting, link-building, basic social media marketing, analysis and reporting as well as extensive website quality control.

Overall Results

From February 2009 until September 2009, R.O.I. Media was able to deliver exceptional results, with a huge increase in both keyword ranking growth as well as website traffic growth over the duration of the Alpha Sales SEO campaign.

Traffic Growth over Campaign

The website analytics results speak for themselves, showing a steady increase in traffic over the months, with the majority of traffic coming from search engine results by the end of the campaign.

Dashboard          Feb 15, 2009 to Sep 19, 2009

Composition of Website Traffic

Notable Rankings*

Alpha Sales achieved exceptional rankings for their primary keywords, including the following:

*Ranking results checked at date of publication 29/03/2010

Contact R.O.I Media today to request a free website evaluation, and find out how we can bring you excellent return on your online marketing investments.