Evergreen

Client Name:
Website URL:
Products:
Goal:
Services Offered:

Evergreen
http://www.evergreen.ie/
Health Food Products
Increase Online Sales
Search Engine Optimisation

Company Profile

Evergreen is an Irish company that has been providing quality health products since 2001, with a number of health shops across Ireland. In 2008 they launched their e-commerce site to serve customers around the globe.

The Brief

Evergreen approached R.O.I Media in January 2009, to help them improve their rankings in search engines and increase product sales. The campaign aimed to focus on promoting product pages, category pages and brand names, increasing Evergreen's exposure online and ultimately increasing their website traffic to the Evergreen.ie site.

The Solution

In January 2009, we began the SEO campaign for Evergreen. The focus of the campaign was to increase keyword rankings for the company’s primary keywords and additional product keywords, while increasing traffic to the main site as well as product and category pages.

The initial phase of the Evergreen SEO campaign began with onsite SEO setup, which included a content improvement strategy as well as minor design and development tweaks as per our intensive onsite checklist.

After the initial setup was completed, R.O.I Media initiated the ongoing monthly campaign management. Ongoing services included product and category content page enhancements, onsite optimisation, keyword targeting, link-building, basic social media marketing, analysis and reporting plus extensive website quality control.

Overall Results

From January 2009 onwards, R.O.I Media was able to deliver exceptional results for Evergreen, with a huge increase in both keyword ranking growth and doubled website traffic volume over the duration of the Evergreen SEO campaign, and ongoing monthly improvements.

Traffic Growth over Campaign

The website analytics results show a steady increase of traffic over the months, with the majority of traffic coming from search engine results by the end of the campaign.