Rawson Properties

Client Name: Website URL: Products: Goal: Services Offered:

Rawson Properties http://www.rawson.co.za/ Property Services Increase Online Sales Search Engine Optimisation

Company Profile

The Rawson Property Group operates in selling and letting residential property, farms, smallholdings and residential developments. As a full-service estate agency group, Rawson provides property services throughout South Africa.

The Brief

Rawson contracted R.O.I Media to help them increase their exposure online, to focus on increasing their rankings in search engines, as well as increase traffic – ultimately improving conversion through sales generated by online enquiries.

The Solution

To help Rawson achieve their aim of increasing traffic and sales through their website, R.O.I Media devised an SEO campaignto target area specific keywords as well as primary property keywords.

The initial phase of the Rawson campaign began in March 2009 with onsite SEO setup, including a content improvement strategy as well any potential minor design and development tweaks as per our intensive onsite checklist.

From this point on, R.O.I Media initiated the ongoing monthly campaign management. Ongoing services included content enhancements for property pages and area pages, onsite optimisation, keyword targeting, link-building, basic social media marketing, analysis and reporting plus extensive website quality control.

Overall Results

Since Rawson's campaign began in March 2009, R.O.I Media succeeded in obtaining a steady increase for its incoming organic traffic. Google has turned around the whole property industry as far as advertising is concerned and the internet is the key source for buyers and sellers who are looking to convert.

Rawson's continuous growth in traffic and keyword ranking supports their business model of mainly generating sales through online enquiries.

Traffic Growth over Campaign

The website analytics results speak volumes about the success of the Rawson SEO campaign, showing a steady increase of traffic over the months, with a substantial volume of traffic coming from search engine results throughout the campaign.

Organic Search Engine Traffic - 6 months year-on-year

Composition of Website Traffic

Notable Rankings*

Rawson achieved exceptional rankings for their primary keywords, the majority of which they had not been ranking for before the campaign began. High ranking keywords include the following:

• Property #
• 74 top 10 rankings with keyword “Area + Property” in South Africa
• 40 top 3 rankings with keyword “Area + Property” in South Africa

*Ranking results checked at date of publication 01/04/2010