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CODE OF ETHICS
R.O.I Media management, staff and associates voluntarily adhere to the following SEO Code of Ethics:
We will not intentionally do harm to any client by utilising methods or technologies that are known to jeopardise a site by having it removed from the search engine indexes or rendered inoperative.
We will not make use of any practices which intentionally violate the rules of the search engines. When these rules are changed, we will swiftly implement any changes required in order to keep our client sites legal. If we are unsure of any rules, we will make certain of all the required facts before making any possibly damaging changes to the client site.
We will ensure that no site will use information that can be construed as offensive or intentionally misleading to consumers.
We will strictly adhere to any legality that will have bearing on the work we do on or relating to client sites including but not limited to copyright, trademark and spamming laws at local, national or international level.
We will not falsely represent the content of a client site except in cases where specific needs are required by the browser (such as but not limited to regional factors, language preferences, etc). A request for a specific URL should always bring up the same webpage.
We will not be guilty of plagiarising either by falsely claiming work from others as our own, or by copying-and-pasting information from other sites or in any way using others' work verbatim without their explicit consent.
We will not misrepresent ourselves, our training and experience, our company's performance history, resources, or client base in any way.
We will not set our client's expectations unreasonably high by making guarantees that are outside of our reasonable sphere of influence, or by implying or stating explicitly that positive results can be achieved within an unrealistic time frame, or by making any other false claims or promises.
We will avoid situations where we are involved in a conflict of interests between clients where we may be in a position where promoting one client over another could result in personal gain. On the rare occasion that we do take on clients who are competing for the same keywords we will not falsely make blanket promises to them regarding the positions we aim to achieve for them on the search engine results pages, but will discuss each client site and venture on its own merit.
We will treat all clients equally, and in order to give each client sufficient time and energy, we will refrain from taking on an unreasonable number of clients at any one time.
By signing and adhering to an NDA with each client, we undertake to protect all privileged client information and to protect the confidentiality of each client. We will not divulge to any third party the identity of any client and will only use the propriety logo, testimonials and related branding information of each client with the express permission of the client.
We will at all times do everything within our power and within the parameters of the law and the search engines' rules to fulfill our mandate to improve and retain the client placement/rankings on the search engine results pages. |
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